Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Lead Scoring Lead Ranking Guerilla Marketing 100

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Tactics B2B Marketing Planning 100

6sense

NOVEMBER 9, 2021

We run a large virtual conference and we don’t offer booths. Vendor assets are presented in the same screen people watch speakers from (we use PathFactory). We flipped our September user conference to virtual this year, physical next year. Sponsors can also secure speaking slots.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

SnapApp

JANUARY 23, 2018

The idea: Host a happy hour event in conjunction with a major industry conference. We were attending a big industry conference in Boston. There was no sponsorship money, so no presentation, no advertising, not even a booth. So in an attempt to make the best of it, we looked at the conference schedule to find opportunities. .

Campaigns 63

Campaigns Account Based Marketing Guerilla Marketing Peer-to-peer 63

Customer Experience Matrix

DECEMBER 19, 2016

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. The presentation has been quite popular – especially the part about the donut.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

FEBRUARY 9, 2017

Every year, the city of Austin, TX is taken over by an event known as SXSW: A self-described conference and collection of festivals that “celebrate the convergence of the interactive, film, and music industries.” 3) Transform the space. Google once creatively pulled this off with Zappos. 5) Teach people something.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28