Government Services Research Released

Hinge Marketing

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. Because within government services they do in fact, secure business in very different ways. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription.

When will B2B trade shows and in-person events return?


For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. Those big company conferences are just a discretionary use of marketing funds that brings the big company publicity and makes customers happy and possibly more loyal.


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The Top 25 Cyber Security Trade Shows for 2020

Marketing Envy

To help you narrow down your travel list, we gathered our must-attend cyber security trade shows in 2020. At CyberTech Global conference, top cyber tech experts from around the world share and learn innovations and new approaches to cyber security. RSA Conference 2020.

Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

Marketing Envy

But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. It features speakers from government bodies, new startup founders, and established industry thought leaders. RSA Conference 2021.

Top Cybersecurity Trade Shows for 2019 – Mark Your Calendars

Marketing Envy

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. RSA Conference 2019. Though the full list of speakers and presenters has yet to be confirmed, the conference typically features the industry’s top experts.

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. This IBM hosted conference draws together industry leaders in tech with IBM seniors to brainstorm and exchange ideas around digital transformation and cutting edge technologies like AI.

4 PR Considerations For Virtual Conferences & Events


We’re now more than a year into the COVID-19 pandemic and admit it: you miss in-person conferences and events. This continues to pose a challenge for traditionally face-to-face organizations that need to reach business, government, and consumer technology decision-makers.

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To Sell A Conference, Give Away Last Year’s “Takeaways”

What Works - What Doesn't

Gotten a pitch to attend a conference or trade show lately? It’s tough to get people to part with their money, or their time, to attend conferences these days.   A recent email from the SAP Insider trade pub for their Administrator and Infrastructure Conference   did a good job of doing exactly that. Tip 5 – How to understand the difference between centralized, distributed, and autonomous data governance models, and.

100 Helpful Data Sources for Content Creation

Marketing Insider Group

Government/World Data. CIA World Factbook – One of the most interesting content data sources on our list, the CIA World Factbook provides free access to history, population, culture, government, geography, environmental, military (and more!)

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

Below are several ideas – that also support the development of a governing program. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. CMOs are reporting that marketing budgets are being slashed.

The Pros of Living through a Coronavirus Crisis


have learned how to successfully control the outbreak of the virus based on shared lessons from China and South Korea; despite misinformation spread by our own government. My hope is that the government will, in fact, step up and help those most affected by the shutdowns.

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B2G Content Marketing for the Digital Age


The past couple of years has ushered in a number of changes for the marketing strategies of major defense and global technology brands serving the federal government. Once upon a time, government defense and technology marketing was concentrated in stacks of Federal IT and Defense magazines.

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What You Need to Know About B2B Buyers in This New Normal

Unbound B2B

Governments all over the world are instituting various social distancing guidelines that will change the way business is done way into the near future. Has little or no opportunities at all for conferences, large gatherings or trade shows this year and perhaps in 2021.

High Touch or Low Touch? Maybe That’s Not the Right Question


They also share, to some extent, governance of the account relationship with sales. Those findings are also supported in the countless stories CSMs tell at conferences and meetups. As a relevant aside, it might surprise you to read that for B2B enterprises, the world of global financial trading offers good guidance on this topic.

Seven Ugly Truths About Content Marketing


We could use that money for a conference.” I countered with addressing the great benefit of digital and paid content, “While the conference might be worth wild, you may only reach maybe 50-75 people at one time for an hour. While you are sleep, your content is seen in other parts of the world that far exceed the face-to-face conference.” Research in trades and national news.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

Take some time to re-familiarize yourself with trade associations, advocacy groups, policy makers and influentials in your market. Chances are you’ve attended a few conferences over the years, with the useless swag in your bottom desk drawer to prove it. There you may find less commercialism and glad-handing, and more chances to begin meaningful, insightful relationships with others who have moved beyond the social aspect of conferences.

First, second and third-party data: what are the advantages of a data strategy


Second-party data: “your data” Second-party data, or secondary data, is information collected by a partner company willing to share or trade this data. One company often quoted at conferences on the subject is Netflix.

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How to Market a Startup, Part 1: Branding, Customer, and Messaging


Work some kind of barter / trade-out deal if funds are scarce. Organization: the type of company (industry) or other other enterprise (nonprofits, government agencies, universities, etc.) ” Now, if your job involved planning and executing large, multi-day conferences with 10,000 or more attendees, you’d be aware that there are more than a dozen event marketing platforms on the market. Most startup founders aren’t marketing professionals.

Five B2B marketing beliefs and trends debunked


The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. We all know this, and yet I read articles, white papers, and hear presentations (the recent BMA Conference is an example), where B2B is referred to as if it was a homogeneous market. First a disclaimer – I’m an “old” salesperson!

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The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

Government and public health officials have had to take severe, unprecedented action in order to slow the spread of COVID-19 across Australia. Challenge 3: Moving Events Online All trade shows, conferences and events across Australia have been cancelled for the foreseeable future.

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Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. Free Data Source: Government. : It is the first stage and acts as a portal to all sorts of amazing information on everything from climate to crime freely by the US Government. Canada Open Data is a pilot project with many government and geospatial datasets.

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Hire an Industrial Writer: 10 Experts for Any Content Marketing Budget


I write for tech and marketing companies, while I played my trade in the journalism B2B trade in my earlier years. Employed in full time, permanent positions, I have been a corporate writer for the Government and in the homelessness and community housing sectors.

The 2018 High Growth Study is Here

Hinge Marketing

One major bright spot: Companies across all industries that derived the majority of their revenue through government contracting. For example, high-growth firms listed the top five most impactful marketing techniques as networking at targeted conferences, trade shows and events; providing assessments or consultations; providing demos, either in person or through digital channels; using a proposal took kit; and speaking at the aforementioned conferences.

Blockchain Will Be Huge. We Think.

What Works - What Doesn't

Speakers at the conference speculated that blockchain could today be where the internet was in 1990, 1985 or even 1969 –- a seemingly arcane technology poised to fundamentally change economies and societies. This post is about where blockchain is today, based on buzz at the conference and my blockchain work with clients. One vulnerability, he told the conference, is the consensus model by which blockchain nodes continually check the validity of entries in the distributed ledger.

Driving Thought Leadership in Blockchain

What Works - What Doesn't

And since blockchain is meant to be so disruptive, much of the talk at the conference was about who will be disrupted, and how. Much of the talk at the conference was not about technology, but rather how laws and regulations will need to change if blockchain is to reach its decentralizing, empowering potential. Why (and if so, how) should governments or regulators change how rates are sets and financial returns regulated to encourage such a shift?

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

Letters to the editor – While not likely to pan out ideas in large scale, letters written to the editor of your trade association, industry-focused magazines, and general business publications could surface some useful nuggets. Here are some ideas: Industry conference web pages – Every industry has its bounty of in-person events. One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node.

The funny and frustrating truth: organizations change more slowly than technology


Crikey, I can’t count how many times I’ve had some variation of that experience — almost always, ironically, in the context of trying to have a conference call about some new state-of-the-art technology. It’s not purely a Pareto trade-off. We also need to do the same for employees — through marketing enablement, enlightened governance, and marketing empowerment. I’m a huge fan of Tom Fishburne , a.k.a. Marketoonist.

How to Create Effective Social Media Guidelines for Your Business


Take Hootsuite Academy’s free course Implementing Social Media Governance within your Organization. In the United States, the Federal Trade Commission requires the identification to occur in the relevant post. Government of British Columbia.

11 Blockchain Companies You Should Be Paying Attention To


Their blockchain-based tools help banks, stock exchanges, and credit-card companies quickly and securely store, trade, and manage financial assets. Digital wallet providers can also connect to the OMG network through their open source SDK to enable wallet-to-wallet transactions of crypto and fiat currencies and asset trades from different blockchain protocols.

Do We Trust Anything Anymore? Surprising New Data From SXSW


Events kicked off today for SXSW -- a multi-day series of festivals and conferences in Austin, TX -- with a jam-packed, star-studded lineup of interviews and panels on the convergence of interactive, film, and music. Trust in Business, Government, and Future Technology Is Down. Government is even lower, with 26% of respondents saying they trust it, which is 17 percentage points lower than the global average.

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Great Cannabis Marketing Tips for Brands

Altitude Branding

This means that marketers who are interested in this industry need to obtain a deeper understanding of the way government works as well as how it relates to the business. Networking at cannabis trade shows, parties, and local groups is practically a necessity to keep current on all of the newest developments within the space. Traveling to those conferences and shows will up new cannabis markets up for you and each of them has something interesting and new to offer you.

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How to Build a Content Strategy


He has a bachelor’s degree in finance and updates his website with data, posts, and tips about how corporations or government entities can raise capital. Stephen takes part in and attends trade shows and conferences to network with others in the industry.

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The 4 Forces of Marketing Operations & Technology


As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. The trade-offs made between centralization and decentralization change over time. Establish good governance for decentralized marketing technology.

Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

Or, “We always exhibit at this conference, so we’ll do it again.” Trade associations or publishers often release studies about specific industries. And do you really want to miss the conference that 70% of your target audience attends?

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15 Ideas to Jump Start a Blockchain Blog  

What Works - What Doesn't

Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right. At what point, if any, should governments or industry groups step in to define blockchain standards and implement auditing systems? Morgan told the conference, her hope is to develop an open source community that builds a “market infrastructure for the next 20-30 years that supports the trust and robustness we need.”

How to Plan Your Content Marketing Strategy In the Time of COVID-19 Pandemic?

Unbound B2B

Even for the avid online shopper, a little skepticism does tend to creep in when buying, so trade shows and live events go a long way to convert such clients. Introduction.

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