chiefmartech

AUGUST 26, 2016

As part of the transformation, we were incorporating new processes that would drive automation and improved efficiency, which in turn would increase our ability to be agile and make changes faster, reducing internal touchpoints and manual processes. It was both a technology change and an organizational change. Thank you, Gaurav!

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chiefmartech

DECEMBER 16, 2015

But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be, by and far, the best one yet. Yes, I’m biased. But if you read the following, I think you’ll agree.

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Marketing Insider Group

JUNE 15, 2020

I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. While attending the 2019 ITSMA Marketing Vision event at the MIT Samberg Conference Center and the spring MarTech virtual event, I was again thrilled to see Scott speak.

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Martech

JUNE 12, 2023

We saw great diversity in enterprise needs and maturity (and fortunately, a wide range of vendor offerings to meet those), plus some common questions which I’ve also fielded at recent conferences and webinars. E.g., email touchpoints with website personalization and commerce recommendations? How can we tell if we’re ready for this?

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Martech

NOVEMBER 22, 2021

“You’ve known this change is coming, yet delivering results was required to truly connect and collect all of your data on your customers with privacy controls and governance at the center,” said Dustin Raney, Director of Identity Innovation at Acxiom, in his presentation at our MarTech conference.

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SpotMe Blog

JUNE 29, 2023

Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. Strict laws govern how pharmaceutical companies can market their products to ensure ethical practices. Options include: Medical conferences: Reach physicians and specialists. Sponsor talks or exhibits.

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Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Salesforce Marketing Cloud

JANUARY 11, 2024

Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle. These transactions are called business-to-government (B2G) sales.

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Top Rank Marketing

JULY 19, 2023

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “ Human vs Machine: The Future of B2B Content Marketing ” during the BtoB Summit Paris 2023 conference. Tableau Augmented Analytics @tableau Use AI to interact with data at a contextual level and discover audience insights.

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chiefmartech

AUGUST 5, 2019

Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. To wrap-up the conference at the end of the day, the inimitable Mitch Joel , founder of Six Pixels Group, will give a closing keynote on Disrupting Disruption. And MarTech is the place to master it.

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Enterprise Management Planning Marketing Attribution Work Management 61

chiefmartech

MARCH 18, 2021

Two days ago, I delivered my keynote for the latest (still virtual) MarTech conference , titled Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker. ” There are a few things to keep in mind: Self-service capabilities definitely need to be governed by experts.

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Martech Advisor

NOVEMBER 27, 2019

Dreamforce is a technology conference that’s about much more than technology, as is apparent from the lineup of celebrity speakers, which included former U.S. Customer 360 Truth is a set of capabilities that allows organizations to connect, authenticate and govern customer data and identity across Salesforce and other products.

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Marketing AI Enterprise Management Paid Search Agency Work Management 76

B2B Digital Marketer

OCTOBER 13, 2020

They’re very selective plus corporate governance. When, when in fact marketers now need to be justifying the expense year round many, many clients we work with do QPRs or monthly touchpoints to just justify the expense of what they’re providing to their customers to reinforce leadership.

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chiefmartech

SEPTEMBER 1, 2018

A “single source of truth” for customer data has become increasingly valuable, both to power more personalized customer experiences and have the data governance mechanisms necessary to comply with new privacy regulations. Generally speaking though, almost every marketing organization benefits from getting their data in order.

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Enterprise Management Work Management Marketing Management CMO 56

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. Every paid full-access conference attendee will receive a complimentary copy of the book, and I’ll be doing book signings at the opening reception on Sunday evening and during the networking reception on Monday evening.

Enterprise Management 40

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chiefmartech

AUGUST 14, 2017

So in programming the MarTech conference series , I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. MarTech is a vendor-agnostic conference.

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Martech

FEBRUARY 11, 2022

One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. These can help control and govern the flow of customer data with autonomous enforcement of user privacy preferences. Source: Blueconic, MarTech Conference.

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chiefmartech

JANUARY 2, 2018

This person takes responsibility for governing your overall marketing stack, to make sure that all the pieces fit together coherently. You might be surprised how many “shadow touchpoints” there are lurking in different tools. will you be notified of the problem quickly? I promise it will be worth your while.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints). Is the era of PR over? As in dead. Don’t do it anymore.

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chiefmartech

JANUARY 5, 2018

But then the Hyrda-like heads of digital touchpoints began to multiply. As I mentioned in last year’s post on digital everything , this explosion of new and different kinds of digital touchpoints — which shows no sign of slowing down — requires us to think more holistically about how we manage “digital” capabilities.

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TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

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Enterprise Management Digital Asset Management Work Management Marketing Management 52

QuanticMind

OCTOBER 25, 2017

Additional developments such as cloud storage and sharing, free real-time chatting and conference communications and the increased feasibility of distributed teams across the world has made developing software exponentially easier than it was 10 years ago. Ability to strategically blend paid, owned and earned campaigns. >>Back to top.

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chiefmartech

JANUARY 21, 2019

We’ll reveal that answer at the MarTech conference in San Jose this spring when we unveil the 2019 landscape. Yet each app continued to live in its own little bubble of workflow, user experience, and governance. Governance — managing billing, compliance, and performance of apps. “Is it expanding or consolidating ?”

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chiefmartech

FEBRUARY 14, 2019

Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. The easiest thing to do, from a conference positioning point of view, would be to narrow down to a specific martech category and a specific audience segment.

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Content Standard

JUNE 1, 2017

Conferences and networking events provide the opportunity for professionals to gain powerful insights into how other brands are pursuing innovation. So when one CMO hears from no fewer than six of his peers at the conference about the new martech stacks they’re working on, the CMO is intrigued—and also alarmed.

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TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 98

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TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. The whole conference will then come together for a 90-minute keynote program that will tackle the big, key marketing technology topics that are relevant to everyone working at this interdisciplinary intersection. Customer experience is marketing.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation, and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

ClickZ

DECEMBER 16, 2019

CMOs who can tap into and leverage data from across the enterprise will be able to boost customer engagement, reduce churn, and improve profitability – all by aligning with consumer values, and subsequently, designing personalized experiences for every touchpoint. But, CMOs first need a unified view of this data to monetize it.

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