Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data infrastructure maturity is necessary in today’s business environment and has 4 basic qualities: Governance, Security, Agility, and Automation. With automation technology, business users’ data needs can be managed on the fly and without the need for reactive hand-coding, conferring agility to the business teams and handing time back to the IT teams to innovate and more resources from lower value tasks to higher value tasks. Guest post by: Romi Mahajan.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. What type of measurements do you have in place and how is that supported by regular governance and reviews with stakeholders?


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Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. If you are looking for an easy way to help you calculate ROMI, here are a few helpful links: To calculate ROMI for your website project, click here.


8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media


E-commerce, telecommunications, professional services, retail, corporations, distribution companies, government agencies, manufacturing companies, energies & Utilities, Banking Finance & Insurance (BFSI), Travel Leisure & Hospitality & Healthcare will be sharing their wealth of knowledge & expertise with their peers & other participants in the event. Save the date: Monday, 23 Sep 2019 – Wednesday, 25 Sep 2019. 23 rd.


How B2B Marketers can Attract Gen Z to Improve Their Brand Value


Valsys Media is sponsoring the CMO & Future of Marketing Summit, 2019 (to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019), where an Interactive Group Discussion (IGC) on the day one of the conference, will cover the topic: “ GAMIFICATION, AUGMENTED REALITY AND. Prologue. Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well.