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SAS embraces generative AI for marketing

Martech

At the SAS Explore conference this week, the following core capabilities were announced: Integration via the SAS connector framework to large language model (LLM) providers. SAS, like other major vendors, is emphasizing the importance of safety and responsibility to mitigate risks involved in generative AI use. Specific capabilities.

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Acquia acquires tech platform to expand DXP capabilities

Martech

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

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5 tips to extract true value from your data

Martech

We hear that phrase in countless vendor presentations, conferences and advertisements. Would that information be valuable to security application providers, security officers, the government or the private industry? Otherwise, you need to change your privacy statement. Establish governance over the operation.

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3 keys for email marketing in 2024: AI, change, learn

Martech

Everything would be on the table, whether it’s our approach to email or our thoughts about our customers, tech stacks, vendors, work processes or testing regimens. With the email industry evolving faster than ever thanks to technology, privacy, customer expectations and government regulations, nobody can claim to know it all.

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Top 21 Cybersecurity Experts You Need to Follow in 2020

Envy

Graham shares wisdom and the latest industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cybersecurity conferences. Richard is the founder and chief research analyst at IT-Harvest, which supports over 1,600 IT security vendors. Melissa Elliott. Brian Krebs.

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Safe and In-Person? How Salesforce Planned Dreamforce

Salesforce Marketing Cloud

If you’re new to Salesforce, Dreamforce is more than a conference. It’s our annual global family reunion and the world’s largest software conference. Throughout Vaccine Cloud’s development, we applied ethical principles around issues like privacy, security, and the use of artificial intelligence.

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Top 20 Cybersecurity Experts You Need to Follow in 2020

Envy

Graham shares wisdom and the latest industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cybersecurity conferences. Richard is the founder and chief research analyst at IT-Harvest, which supports over 1,600 IT security vendors. Melissa Elliott. Brian Krebs.

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