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SAS embraces generative AI for marketing

Martech

At the SAS Explore conference this week, the following core capabilities were announced: Integration via the SAS connector framework to large language model (LLM) providers. He laid out a framework for governance: “Prioritising data privacy. “Creating interpretable and transparent output.

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2 important ways to build customer trust and brand equity with data

Martech

Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Customers and stakeholders expect brands to be transparent about what data is being collected and for what purpose.

Privacy 115
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Safer Internet Day Special: Is Data Dignity the Way Forward for Privacy?

Martech Advisor

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? This lack of knowledge and choice over their data causes users to undervalue their data and it creates anxiety about privacy, which fuels distrust.

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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. government (CIPP/G) and IT (CIPP/IT). Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. More from the MarTech Conference >> Sony’s marketing data strategy. What are the benefits of customer data platforms?

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Safe and In-Person? How Salesforce Planned Dreamforce

Salesforce Marketing Cloud

If you’re new to Salesforce, Dreamforce is more than a conference. It’s our annual global family reunion and the world’s largest software conference. Here’s a step-by-step breakdown of how we made it happen: Transparency and training. It’s not just about keeping people safe – it’s also about making people feel safe.

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How to Leverage Intent Data to Drive More Business

NetLine

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. As you experiment with intent data, remember to remain mindful of consumer privacy.