It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett
OCTOBER 25, 2012
The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. It’s going to be the use, the access, the governance, and the nurturing of that data that will define the biggest disruptive change for the way marketers interact.