Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for.

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Don’t miss the FREE MarTech conference online next week, March 16-17

chiefmartech

It’s been a few weeks since I’ve posted, as I’ve been heads down working on my keynote for the upcoming MarTech conference. It’s… super-marketer! A hungry marketer. And those superpowers forever change what marketing can do.

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Best Events in 2020 to Improve Your Marketing Automation Game

TrustRadius Marketing

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries. Price: $2095, Full Conference Pass.

Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. We all brushed it off — there was no way we would cancel our largest conference of the year six weeks out!

The 10 most fascinating people in B2B marketing in 2017

Biznology

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Top 10 lists are everywhere this year.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now !

Aggregation and integration: why 67% of marketers replaced a martech tool in the past year

chiefmartech

67% of the 374 marketers they surveyed, from SMBs to large enterprises, reported replacing a marketing technology application in the past year. How do we manage all the different apps, agents, automations, algorithms, etc. running in and around marketing?

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. The concept of one-to-one or one-to-few marketing is hardly new.

First, second and third-party data: what are the advantages of a data strategy

RockContent

Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. Why invest in data-driven marketing? Accurate market information.

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Demand Generation – It’s Not That Easy

ANNUITAS

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb. of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.

Demand Generation – It’s Not That Easy

ANNUITAS

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Despite the information that is being peddled by some, all indications would say that what marketers are facing today is a pretty tough climb. of CMOs feel that they can prove the short-term impact of marketing spend quantitatively. Blog Content marketing strategy Demand Generation Demand Generation Strategy holisitc

Martech 2030 Trend #1: “No Code” Citizen Creators

chiefmartech

In martech, many marketers have adopted marketing automation and customer journey orchestration products without even realizing that architecting such sophisticated customer experiences would have required a team of software engineers to implement not too many years ago.

ZoomInfo: A B2B Platform Where World-Class Data Meets Groundbreaking Technology

SmartBug Media

Earlier this year, Vancouver-based market intelligence company, DiscoverOrg acquired ZoomInfo for a reported $500 million. Sales, Marketing, and Enterprise Solutions. Your All-In-One Sales and Marketing Solution. Content Marketing Lead Generation Marketing Strategy

Is Your Marketing Ready for 2018?

Content Marketing Institute

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. Marketers must expand their view of their role & how they contribute to business, says @MarciaRJohnston. Few marketers have experience or expertise in this fast-evolving realm.

Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. Yet it took me a while to recognize that the patterns I see in software platforms are the same thing I now see happening with the democratization of martech within marketing organizations today. Embedded — a centralized martech/marketing operations role/team.

The 4 Forces of Marketing Operations & Technology

chiefmartech

As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. I believe there are two overarching challenges in marketing operations today: Our environment is continuously changing, often quite rapidly. It’s why I advocate for agile marketing and made that the focus of my book, Hacking Marketing. Marketing Managemen

Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. Four Approaches to Marketing Planning. The marketing tactics they choose are tied to their immediate needs (e.g., “We

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

A B2B marketing guide (and how to be successful)

Choozle

B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. The state of B2B marketing. However, many B2B marketers lack the data they need to be successful.

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

Sep 2019, will mark the opening of one of the grandest marketing events in the Middle East which will help the marketers delve deeper into the concepts such as the modern scenario of digitized audience experiences & indulgence, intelligent & predictive content strategies & assimilation of data-driven insights into the critical business decisions of the brands. B2B events marketing is a central theme to B2B marketing. B2B Marketing

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12 org stacks reveal people-process-technology triangles at #MarTech

chiefmartech

While the previous versions of this awards program encouraged marketers to share visualizations of their marketing technology stacks , this one invited people to share ideas about how their marketing organizations are conceived. Most companies aren’t used to publicly revealing how they structure or operate their marketing departments. I am incredibly grateful to the 12 marketing leaders who contributed entries to The Stackies: Org Edition.

Martech and the modern marketing org (study results)

chiefmartech

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. But not everyone was comfortable publicly sharing how their marketing organizations are structured. Ironically, in the past, most marketing org charts all kind of looked the same; and in the present, you can pretty much map out any company’s org chart simply by digging around in LinkedIn. Reorganizations and Marketing Technology Leadership.

Is marketing technology entering a post-platform era?

chiefmartech

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Some of this is being achieved through better platform support by the major marketing clouds (Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.), Or even replacing one marketing cloud with another. Marketing Management

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Democratizing martech: distributing power from IT to marketing technologists to everyone

chiefmartech

” That’s a terrible name for it, because it implies digital government technology, which is not what I’m talking about. At the MarTech conference last month in San Jose, I moderated a keynote panel with four leaders from some of the hottest companies in this “citizen technology” space: Elissa Fink , CMO of Tableau; Wade Foster , CEO of Zapier, Andrew Ofstad , Co-founder, Product of Airtable; and Linden Tibbets , CEO of IFTTT. Marketing Management

Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

ClickZ

Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. But in all this hype, some marketers might be missing a less glamorous (though no less essential) piece of the CX puzzle: the contact center.

Marketing hated IT, and IT hated marketing — and that wasn’t right

chiefmartech

Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales & marketing guy at heart and technologist by training.” We sat down with him recently to discuss his background and his current role in transforming the digital marketing environment at one of the world’s largest healthcare corporations. Marketing hated us (IT) and we hated marketing.

Digital transformation at the AARP, from old to new

chiefmartech

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? ” So it was refreshing to connect with Gaurav Bhatia , vice president of digital strategy for AARP Services and head of digital for Influent50 , a full-service marketing agency that’s a division of AARP Services, to talk about marketing technology applied in the service of different generations.

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Book My Free SaaS Marketing Consultation.

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Martech is marketing — at least an essential part of it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry. Methods to Draw Gen Z to B2B marketing Endeavors. B2B MarketingPrologue.

Your Company Needs a MarTech Stack. Here’s How to Build One

Content Standard

Conferences and networking events provide the opportunity for professionals to gain powerful insights into how other brands are pursuing innovation. So when one CMO hears from no fewer than six of his peers at the conference about the new martech stacks they’re working on, the CMO is intrigued—and also alarmed. This is exactly how marketing technology functions in martech stacks. The two other main hubs are your CRM solution and marketing automation solution.

Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment. But how do you know whether this planned marketing investment will pay off? Can you calculate a believable ROI on your marketing efforts?

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What to expect when you’re expecting #MarTech next month

chiefmartech

We’re 6 weeks away from the next MarTech conference in San Francisco. Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. 100 Marketing Technology Vendors Exhibiting Their Innovations. Marketing Management

The New Rules of Marketing Technology & Operations

chiefmartech

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago. ” And second, labeling the rules of these five forces as “The New Rules of Marketing Technology & Operations.” Automate everything you can. Marketing Management

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Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker

chiefmartech

Two days ago, I delivered my keynote for the latest (still virtual) MarTech conference , titled Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker. This is just one example of the kind of superpowers that marketers now have at their command.

13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences. However, the degree of tech sophistication our predictors envision for content marketing isn’t going to happen overnight.