Identifying Sales Prospects: Gatekeepers, Influencers, and Decision Makers
Hubspot
DECEMBER 22, 2017
1) The Gatekeeper. The gatekeeper is usually an executive assistant or associate to the decision maker. If the gatekeeper is an executive assistant, you should know immediately by their title. Once you’ve identified the gatekeeper, you have a few options. Other options include selling to or working with the gatekeeper.
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