The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Contently

MAY 23, 2017

At last week’s Google I/O conference, a few choice terms came up repeatedly. They were mentioned so often that New York Times technology columnist Farhad Manjoo joked that “machine learning” had reached “70 trillion” utterances only a few hours into the conference’s first day. Machine learning.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

LeanData

OCTOBER 5, 2021

Each year, one of the biggest highlights is the annual OpsStars conference. . This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine, kicked off on October 5, and below are a few of the day’s highlights. Flow & Movement. Make Way for the RevTech Stack.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Adobe Experience Cloud Blog

MARCH 7, 2017

I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Analysts from Forrester and Gartner garner large audiences from the industries they cover. As we slowly return to in-person events, conferences, and trade shows, social media can play a helpful role.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Analysts from Forrester and Gartner garner large audiences from the industries they cover. As we slowly return to in-person events, conferences, and trade shows, social media can play a helpful role.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

The ROI Guy

AUGUST 3, 2010

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% in the U.S.

Forrester 40

Forrester Spending Gartner Budget Programs 40

Golden Spiral

APRIL 18, 2019

It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. the world’s most elite conference on marketing, customer experience, data analytics and digital transformation in the banking industry. RSA Conference. RSA Conference.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

DECEMBER 8, 2021

” Data from Gartner suggests that 17% of time in the buying cycle is now spent with a salesperson — representing, said Cavanaugh “a massive decrease.” Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. This is not your ordinary conference about social media. So what does a CDO do?

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Exo B2B

MARCH 29, 2018

But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. Five to ten years, according to Gartner, in opposition to Forrester. We aren’t (quite) there yet.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

AUGUST 26, 2015

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure.

Enterprise Management 40

Enterprise Management Marketing Management Elasticity Peer-to-peer 40

Directive Agency

JUNE 22, 2018

There are third-party directories in our industry like Clutch , in a software industry, Capterra , in high tech there’s Gartner , Forrester , Software Advice. Conferences. There’s a lot out there but beyond just search advertising, there are conferences. Is that advertising, or is it marketing?

Advertising Agencies 45

Advertising Agencies Paid Search Agency Enterprise Management Advertisements 45

Directive Agency

JANUARY 9, 2019

Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner. Have a big conference you’re planning on being at? Have your design team create a custom landing page detailing where your prospective users can find you at the conference.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

JANUARY 8, 2019

Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner. Have a big conference you’re planning on being at? Have your design team create a custom landing page detailing where your prospective users can find you at the conference.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 9, 2019

Powerful content pieces that you can use for your top-of-funnel ABM remarketing campaigns could be industry reports generated by Forrester or Gartner. Have a big conference you’re planning on being at? Have your design team create a custom landing page detailing where your prospective users can find you at the conference.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Give your customer the mic and let them tell their story on a webinar or conference panel. Phase II: Thought leadership. Case study presentation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Give your customer the mic and let them tell their story on a webinar or conference panel. Phase II: Thought leadership. Case study presentation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. I have the ability to go into a company and consult with them and work with them, be seen at their conferences. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Heinz Marketing

MARCH 7, 2022

Because you know, Challenger talks about this, Forrester talked about this. I got into an argument once somebody at a conference, talked about, was presenting about slow buyers and I said, are they really slow buyers or slow sellers? How do you create this experience for them?

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Buzz Marketing for Technology

JUNE 27, 2008

conference. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Hubspot

NOVEMBER 20, 2014

I talked to some jet-setting influencers whose frantic travel schedules have them on the road for months out of the year attending conferences, visiting clients, and going to meetings. Nigel Fenwick of Forrester recommends a card that gives you airport lounge access, and says they’re worth the annual fees. Passing the Time.

Business 28

Business Gartner Loyalty Forrester 28

Envy

OCTOBER 12, 2021

Graham provides a wealth of expertise and industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cyber security conferences. Principal Analyst for Security & Risk Professionals at Forrester, Andras Cser covers cloud security and enterprise fraud management.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. Put simply: It’s a complicated time to be a marketer. Luckily, there are people like Scott Brinker to help navigate it.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry). Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

NetLine

NOVEMBER 30, 2023

Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Like B2B media firms, they also offer commercial options such as licensing agreements (such as the Forrester Wave or Gartner Magic Quadrant reports) or undertake research studies.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Adobe Experience Cloud Blog

MARCH 17, 2017

Marketing Nation Summit has traditionally been a user conference, but this year, we’re up-leveling the content and you can learn what’s important to both your peers and executives. For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Advice from Marketo Champions.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

6sense

NOVEMBER 9, 2021

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. If you’re in a Gartner knife fight, win it.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Outgrow

MAY 30, 2023

Des Traynor: Dolan Saksham Sharda: How many speakers can you name at this conference? Des Traynor: At this conference when my clicker wouldn’t work that was pretty embarrassing. Des Traynor: Explaining things Saksham Sharda: City in which the Best Kiss of your life happened? Des Traynor: 25 Saksham Sharda: Can you name some?

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52