‘There’s a Bigger Risk Sitting on the Sidelines’: Why GE’s CMO Does Everything Your Brand is Afraid Of
Contently
MAY 13, 2016
On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. GE is a surprisingly fast mover for such a large enterprise. To mirror that, we have really pioneered many first-to-market activations, experimenting on new platforms, using new technologies. It’s deliberate.
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