Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. Half of all event organizers plan at least 11 total events per year.

Marketing Report 299

Marketing Report Event Marketing Stats Paid Search Agency 299

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will there be speakers I can really learn from at this conference?

Paid Search Agency 213

Paid Search Agency Twitter Trade Show Social Networks 213

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Marketing Insider Group

DECEMBER 10, 2020

Another area where tech can be helpful is in managing event budgets. You can also use the tools to assign items to vendors and designate team members to oversee specific line items. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Marketing Insider Group

JUNE 9, 2020

There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. marketing approach from creative brand advertising towards business growth and satisfying customer needs better. products they buy.

CMO 322

CMO Advertisements Advertising Paid Search Agency 322

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 92

Enterprise Management Marketing Management Fulfillment Training 92

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Webbiquity

MAY 26, 2020

The PromoLeaf study found that 60% of respondents prefer attending conferences hosted using sustainable practices, with more than a quarter strongly preferring such conferences. are the top three swag items event attendees are most interested in receiving from vendors. Preference for Sustainable Event Practices.

Conference 179

Conference Case Studies Practices Trends 179

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. However, determining the track and classification takes time.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

SEPTEMBER 26, 2023

This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

Enterprise Management 60

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 60

SnapApp

FEBRUARY 3, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Do you need a project management solution?

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies.

Account Based Marketing 102

Account Based Marketing ABM Campaigns Paid Search Agency 102

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Relationships are less important as tools and vendors streamline media buying, from programmatic to real-time bidding. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Match for event marketing. Torres explained.

Marketing Automation Services 74

Marketing Automation Services Automation Conversion Trade Show 74

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Learn - Study new marketing techniques. Vendors - Odds are that if your marketing vendors are here.

CMO 100

CMO Lead Gen Vendors Conference 100

Lattice

APRIL 4, 2016

In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll network, schmooze, learn best practices at the conference sessions, and check out the different technology vendors exhibiting this year.

Vendors 100

Vendors Conference Network Marketing Marketing 100

DemandBase

MAY 14, 2019

Last week, we attended one of our favorite conferences, the SiriusDecisions Summit in Austin. In the spirit of this theme of togetherness, we decided to do a #SwagSwap to not only share some great conference swag, but also share ABM best practices and tips. Read on for 15 great tips from ABM practitioners and vendors.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No About SummitSync.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 135

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 135

SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. We’re here to help you find the best event registration to help you achieve your event goals. Reviews G2 Score: 4.5 (249

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. It should go without saying that you need to invite people to an event. Pre-Event Planning for Post-Event Follow-Up .

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Heinz Marketing

APRIL 4, 2022

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. We started sampling different… These virtual conferences. Really excited. Dana : Sure. Shout out to Kelly.

Top of Funnel 89

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 89

Webbiquity

JUNE 11, 2019

Corporate event planners are great at many things, but look to use for help with everything from AV and lighting recommendations, suggestions of entertainment to fit their conference, and venue décor to strategic guidance to help them achieve their goals. We’ve had many events that we have done over 15 -20 yrs. The Lessons.

Work Management 173

Work Management Marketing Management Word of Mouth Paid Search Agency 173

Digital B2B Marketing

MARCH 27, 2013

At a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Your marketing will be seen as an indicator of the quality of your marketing service.

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100

Hubspot

SEPTEMBER 22, 2017

There are no other marketing channels as effective and efficient as email -- but there still might be a use for email your team is overlooking: employee email. Employee email is an often overlooked owned channel marketers can take advantage of to distribute content (both externally and internally) and drive conversions.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Zoominfo

JULY 15, 2019

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here. 4 Tips for Effective Brand Activation.

Activities 246

Activities Brand Identity Branding Sample 246

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. For example, at a conference like Dreamforce, people reciprocate by letting you scan their ID badge and collect their personal data (i.e.

Marketo 48

Marketo Conference Thought Leadership Vendors 48

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Intent data helps determine if accounts are in-market.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48