20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! 5 Reasons to Send Employees to Trade Shows and Conferences. How to Find Networking Events Actually Worth Attending.

The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms.

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40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Why do Companies Invest in Event Marketing?

Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. The Rise of Virtual Events. Promote the Virtual Event.

Want More from Event Marketing? You Need Intent Data

Aberdeen HCM Essentials

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)? With an average event sponsorship costing upwards of $20,000, you don’t have much room for error. Event Marketing Mistakes That Hurt ROI.

How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? B2C event marketing is frequently focused around new customer activation, delighting current customers or even to build awareness.

Events Marketing Analytics – A Game Changer

B2B Marketing Analytics

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them.

Top Marketing Conferences in 2018

Brandpoint

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Digital marketing. Attend the conference to sea! View all Digital Summit event locations here.

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion.

Event Marketing Works, but ONLY if Vendors Add Value

Green Lead's B2B

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. Conferences are hard to sit through.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.

The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. Planning a Conference?

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Embrace Marketing Partners.

Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND

Hubspot

Remember your very first conference? After attending dozens and dozens of events, you begin to show the telltale signs of “conference fatigue” -- namely, dumping the program in the trash can just past registration and making a beeline for the bar. Last September leading up to HubSpot's INBOUND event saw me at one of those jaded, gag-me-with-a-lanyard-already moments. They were truly valuable learning sessions for marketers of all stripes.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. While I believe the event industry will eventually recover from the 10 billion-dollar-hit it took, it’s going to take some time.

How Are You Preparing for the 2016 SaaStr Conference?

SnapApp

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look. DoubleDutch has become the go-to event application for most B2B marketing events.

Live Events Beyond COVID-19: Here?s What Will Matter Most

Webbiquity

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. Preference for Sustainable Event Practices.

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How Are You Preparing for the 2016 SaaStr Conference?

SnapApp

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look. . Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you.

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.

How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. This year, we are extremely bearish on virtual conferences.

Make Your List and Check it Twice: 15 B2B Marketing Conferences You Need to Attend in 2019

Integrate

Event marketers, does the holiday season have you exclaiming, “Bah humbug?” Before you start acting grinchy, remember that once the holiday decorations have been taken down and all the cookies and egg nog have been consumed, event season will be here – and it truly is the most wonderful time of the year! Forget crowded malls, and dreary winter weather because now is the time to get your 2019 event marketing plan in order. B2B Marketing Exchange.

Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)

Sales Intelligence View

Our attendance at last week’s Marketing Nation Summit was no different. We struck up conversations with prospects, connected with influencers, presented and sat in on informative sessions, listened to exhilarating speeches, and even chatted with other vendors about their marketing solutions. We always aim to participate in the industry at multiple levels.

The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Here’s the story behind VII Events and its founder.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

The Entrepreneur Interview Series #12: Mark Granovsky, G2Planet

Webbiquity

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. automotive event management (for automakers managing a busy schedule of car shows, ride-and-drives, and experiential events). At the next level up, G2Planet helps clients do a better job of running their business of events.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Do you need help from the marketing nerds?

Lattice

In just a few weeks, thousands of marketers will be swarming Las Vegas for Oracle’s Modern Marketing Experience, where they’ll network, schmooze, learn best practices at the conference sessions, and check out the different technology vendors exhibiting this year. Each year the event gets bigger, we can’t wait to see what they have in store this year! The post Do you need help from the marketing nerds? events marketing nerd predictive marketing

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The Founders Interview Series #16: Tracy Fuller, InnovativEvents

Webbiquity

Is there pent-up market demand? Today, she’s come a long way from that kitchen-table business delivering balloons and signs for events. Her company, InnovativEvents , now plans and manages events ranging from small board meetings to high-impact nonprofit fundraisers to corporate events for Fortune 500 clients. That means using active listening skills to understand what they really need and why they are doing their event in the first place.

Here's How to Secure A Corporate Sponsor For Your Next Event

Hubspot

When your business needs additional support and resources for events and projects, corporate sponsors can make a huge difference. Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal. Need food vendors or prizes?

13 Marketing Tactics to Boost Your Event ROI

Marketo Events

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic.

Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

ClickZ

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We Match for event marketing.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences. We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event.

How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Brandpoint

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck? As with any other marketing campaign, the only way to gauge the financial success of an event is to track your ROI. Remember to tag each trade show lead with an event-specific tag in your CRM.

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Oracle

The opening morning address on Wednesday is where Benioff often sets the tone and theme for the entire conference, in many cases with a wacky flourish. This year’s event is all about bridging the social divide between socially savvy customers and employees and the campaigns that lag behind, according to Benioff. The combination of Radian6 and Heroku is what makes up the “marketing cloud,&# Benioff said.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. was mentioned in several of the educational sessions and conference panels throughout the week, as well. Much of their success can be credited to the use of their own solution at the event. It supports all types of events; even those without badges.

In B2B Marketing, Don’t Forget the Basics

Webbiquity

Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Consider recent research from Chief Marketer (see below).