Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Don’t be afraid to let your virtual event planners get creative. Start internally with your marketing team.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. INBOUND 2022 Goal: Learn.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Adobe Experience Cloud Blog

DECEMBER 21, 2017

User Conferences. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

SmartBug Media

JULY 31, 2023

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot—and you might enjoy reading what could be considered the prequel to this article, “Here’s How You Can Prepare for INBOUND 2023.”

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. It’s a collaborative effort, which may be why more companies aren’t activating more event content.

Lead Scoring 121

Lead Scoring Lead Ranking Top of Funnel Budget Programs 121

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

SmartBug Media

AUGUST 7, 2023

Things to Prepare Before You Go to HubSpot’s INBOUND 2023 Your Event Objectives Just like most conferences where the number of attendees is in the tens of thousands, INBOUND is a lot—a lot of learning, a lot of networking, a lot of experiencing, and a lot of fun. Want this in an actual checklist? Here you go: INBOUND 2023 Checklist.

Conference 52

Conference Network Marketing Planning Hubspot 52

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. But the tide is beginning to turn. .

Conference 52

Conference Contacts Personalization B2B 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Marketing Insider Group

JULY 15, 2020

Extension of Event Content Lifecycle. Extended Opportunity for Driving ROI. For a virtual event, your overhead cost could be reduced to about 25%. This is because many event logistics such as venue, staff, travel, accommodation, and meals will have been eliminated or reduced drastically. Immersive Learning Experience.

Sales Qualified Leads 327

Sales Qualified Leads Budget Programs Conference Marketing Budget 327

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

DECEMBER 10, 2020

With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Marketing Insider Group

JUNE 9, 2020

The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Empathy is the counter-intuitive secret to understand what customers want, so we can deliver ROI. Why Successful Marketing Is More Than Just Advertising. Rather, they wanted to change their.

CMO 322

CMO Advertisements Advertising Paid Search Agency 322

Webbiquity

SEPTEMBER 12, 2023

They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo. 62% reported growth in registration at their most recent conference compared to past events.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

KoMarketing Associates

AUGUST 14, 2017

asked more than 150 B2B marketing decision makers how they handle post-event nurturing. Their results showed that 73 percent rely on manual data capture for events. After conferences and tradeshows conclude, 81 percent stated that they still seek further information on leads. A new survey conducted by Certain, Inc.

Customer Surveys 120

Customer Surveys B2B Marketing Planning B2B 120

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. ANYTHING ELSE YOU WOULD LIKE TO ADD?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Marketing Insider Group

AUGUST 17, 2020

Send post-event surveys to sponsors to know how much revenue was generated through your event. When you collate the data, you can share with all sponsors so that they can have data on the event’s ROI. You can also use such data to sell more event sponsorship for your next event.

Lead Scoring 356

Lead Scoring Lead Ranking Co-Registration Banners 356

Attendify

MARCH 2, 2021

Most virtual events, especially those which are monetized, need sponsors in order to reach their maximum potential. In fact, 91% of large-scale event organizers seek out sponsors. The simple answer is return on investment (or ROI). This way, virtual events become more impactful and results-driven for everyone involved.

ROI 50

ROI Work Management Marketing Management Comparison 50

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. They will share best practices to effectively acquire, engage and measure customer success across multiple touchpoints that increase digital ROI.

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Marketing Insider Group

JULY 29, 2021

Though he’s in the executive ranks at Salesforce, Solis still attends conferences as a keynote speaker. CX doesn’t start with your marketing. In her experience, preventing problems through stronger colleague trust bonds helps improve CX ROI and reduce friction points. Lynn Hunsaker, Chief Customer Officer, ClearAction Continuum.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. But that doesn’t mean B2B events aren’t affected by the digital revolution. Data and ROI.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Make the virtual experience as exciting as the in-person one.

Trends 157

Trends Planning Work Management Contingency Planning 157

Marketing Insider Group

MAY 5, 2021

Many events require registration or payment to attend. Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing.

Planning 291

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 291

Hubspot

FEBRUARY 1, 2021

How do you get people to come to your event? Ready to maximize the ROI for your next event? If you have an annual event, the first thing you should do is announce the event to last year's attendees. Don't just promote your conference; promote the location! Holding the event online?

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Why we care.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. After all, you’re already spending the money to travel to the event.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. The Definitive Guide to Event Marketing includes information on everything events, and provides you with worksheets, templates, and checklists to start planning. Choose the right event technology.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Match for event marketing. Torres explained.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75