Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 89

Enterprise Management Marketing Management Fulfillment Training 89

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Pam Didner

OCTOBER 15, 2022

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

MAY 26, 2020

The PromoLeaf study found that 60% of respondents prefer attending conferences hosted using sustainable practices, with more than a quarter strongly preferring such conferences. are the top three swag items event attendees are most interested in receiving from vendors. Preference for Sustainable Event Practices.

Conference 181

Conference Case Studies Practices Trends 181

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

SpotMe Blog

JULY 28, 2023

But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? In this article, we explore 15 of the top in-person event management software to consider for your events. What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Webbiquity

SEPTEMBER 26, 2023

This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. It takes some extra planning and the right event technology to do the same in the virtual space. Marketing and sales events.

Examples 111

Examples Enterprise Management Work Management Conference 111

SnapApp

FEBRUARY 3, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up. Do you need a project management solution?

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. Create a Plan. INBOUND 2022 Goal: Sell.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. The event did not produce the return on investment (ROI) you had anticipated. Send an email or direct mail invitation, allowing attendees to plan. Pre-Event Planning for Post-Event Follow-Up .

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. We’re here to help you find the best event registration to help you achieve your event goals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Webbiquity

JUNE 11, 2019

Today, she’s come a long way from that kitchen-table business delivering balloons and signs for events. Her company, InnovativEvents , now plans and manages events ranging from small board meetings to high-impact nonprofit fundraisers to corporate events for Fortune 500 clients. The Services. The Lessons.

Work Management 177

Work Management Marketing Management Word of Mouth Paid Search Agency 177

SmartBug Media

JULY 31, 2023

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot—and you might enjoy reading what could be considered the prequel to this article, “Here’s How You Can Prepare for INBOUND 2023.” We’re right here! ), look no further because the sponsors at INBOUND are top-notch.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

SpotMe Blog

FEBRUARY 16, 2023

Ever tried planning and running a big event without a proper event brief? Use an event brief to keep all the details about your event in one place. It helps everyone involved in the event plan stay on the same page and make sure everything runs smoothly.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Zoominfo

JULY 15, 2019

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here. 4 Tips for Effective Brand Activation.

Activities 246

Activities Brand Identity Branding Sample 246

Heinz Marketing

APRIL 4, 2022

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. We started sampling different… These virtual conferences. Really excited. Dana : Sure. Shout out to Kelly.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. But when I plan for my team’s success, I like formulas.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 17, 2014

That is, after you have finalized your 2015 plans! And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. Event Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. What is the conference theme?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

SpotMe Blog

DECEMBER 7, 2022

So, now you understand the differences between the three types of events, what are the factors that can help you choose between live vs virtual events, or even hybrid? Want a mobile event app to keep your attendees engaged at your events? Live vs virtual events or hybrid: the deciding factors. 1 What’s your goal?

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Hubspot

APRIL 13, 2021

The sponsor may invest in ads in the local newspaper, TV commercials, or other marketing efforts to help you gain exposure. Need food vendors or prizes? This type of sponsor provides the resources you need to accomplish your event goals. How To Get Corporate Sponsorship for an Event. Plan internally. Incentives.

Marketing Proposals 80

Marketing Proposals Paid Search Agency Work Management Allocation 80

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Adobe Experience Cloud Blog

OCTOBER 12, 2016

Prep for the worst case scenario(s)–have a Plan A, B, C…all the way through F at a minimum! I recently sponsored a live webinar for executives through a third-party vendor. The lobby was pretty loud with people ordering coffee, chatting about their weekend plans…so what now? Panicking isn’t going to help anything. At Capacity.

Thought Leadership 48

Thought Leadership Marketo Conference Webinar Metrics 48

Terminus

MARCH 26, 2020

Move Event Marketing Dollars to Targeted Digital Advertising. One quick win is to move some dollars from your event marketing budget to digital channels. Help Them Plan Their Comeback. Help your customers plan and get excited to come back stronger than ever. Start Planning Your Winbacks Now.

Marketing Budget 26

Marketing Budget Marketing Automation Services Tips Demand Generation 26

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Bluetext

NOVEMBER 4, 2020

Bluetext can help you put together and execute a comprehensive marketing plan to advertise your webinar when audience attention is highest. Third, have a backup plan! With the increase in virtual meetings, vendors are struggling to keep up with the tech support demand. Get in touch with us here.

Webinar Metrics 26

Webinar Metrics Paid Search Agency Advertising Agencies Advertising Mediums 26

Heinz Marketing

AUGUST 17, 2020

I was very… I felt like the outsider in the group, because I come in there, and not only were all of these groups had these amazing, experienced event marketers, event producers, event professionals, but it was very clear when I joined, there were people in the industry who were fanboying and fangirling over you.

Top of Funnel 128

Top of Funnel Work Management Lead Ranking Trade Show 128

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. Event planning terms: B.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49