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Event Marketing: The 2025 Guide to Using Events to Boost Your Brand

Brandwatch Marketing

Event marketing can be a daunting task. Promoting a large event or conference can sometimes feel like you’re scaling Mount Everest on a Unicycle sans oxygen, but with the right tools and strategy, you’ll be guaranteed success. bw_also_like id=”45619″] Pre-event marketing: know what you need to know.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Enterprise, mid-market, or startup/small business?

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Mastering Your B2B Marketing Budget: A Strategic Guide to Success

Orange Owl Blog

A B2B marketing budget refers to the planned allocation of financial resources a business dedicates to its marketing efforts aimed at other businesses. This budget is crafted to support strategies, campaigns, tools, and activities that help generate leads, nurture prospects, and build long-term relationships with other businesses.

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3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

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3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

If you have an annual event, the first thing you should do is announce the event to last year's attendees. The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet.

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7 Ways to Generate Leads on Social Media

Adobe Experience Cloud Blog

With 75% of B2B buyers and 84% of C-level/Vice President (VP) executives incorporating social media as a key part of their decision-making process according to IDC , social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Paid Social Ads.