Marketing Insider Group

MAY 21, 2014

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But these are also some of the best marketing conferences I have attended. Event Advice From The Masters.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will there be speakers I can really learn from at this conference?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Understand which event tactics, materials, speakers, entertainment, and venues were effective based on social media intel.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Picture this.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below). Location data is powerful, and you can use it to enhance your marketing strategies.

Conversion 120

Conversion Tagging Case Study Case Studies 120

Bluetext

OCTOBER 2, 2023

Here is your guide to making the most of your AUSA experience: Set Clear Goals: Before attending the conference, define your objectives. Having clear goals will help you tailor your conference experience accordingly. Network with Purpose: Networking is one of the main reasons people attend conferences.

Conference 39

Conference Trade Show Lead Nurturing Organic Leads 39

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. You could also host a live webinar or Q&A session talking about the event.

Planning 101

Planning Content Marketing Generation Content 101

Hubspot

APRIL 28, 2015

So you’re going to a conference. If you’re a conference-going expert, you probably have your own short list of tried-and-true tactics for making the most of a conference. (If Set a goal for what you’d like to learn at the conference, and use the agenda to devise a plan specifically tailored to that goal. Be prepared.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. But, organizing a B2B conference presents a unique set of challenges. Set specific event goals.

Conference 187

Conference Planning Budget Programs Allocation 187

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Hubspot

AUGUST 23, 2018

After months of convincing your CEO, they’ve finally approved your team’s request to go to the epic #INBOUND18 conference this year (September 4th - 7th in Boston). Ecstatic, you exchange high fives with your teammates, book the flights and hotels, and start your countdown clock to the event. Life is hard, we know.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

Zoominfo

SEPTEMBER 3, 2018

Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Adobe Experience Cloud Blog

MARCH 29, 2017

Well, I have been swayed by good swag, which has taught me several great marketing lessons that I’ll share with you in this blog. Throughout my 20 years in marketing, I have been to many conferences. One big potential billboard you might want to target is conference badges. Maximize post-event exposure.

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

Hubspot

JANUARY 3, 2011

When organizing offline events—whether they are conferences, user groups or tradeshows—you should be thinking about ways to leverage these opportunities through the Web. In this episode of the Weekly Marketing Cast , David Meerman Scott talks about ways in which the Internet can complement your offline efforts.

Event Marketing 28

Event Marketing Optimization Conference Hubspot 28

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Zoominfo

SEPTEMBER 3, 2018

Use Surveys to Scale Event Attendance Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting online surveys using a survey maker such as JotForm before, during, and after professional events.

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.

Twitter 28

Twitter Trends Tips Social Media 28

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. 1) Know the Event Hashtag. 6) Promote Your Photos After the Event.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Hubspot

AUGUST 19, 2013

In an effort to maintain the HubSpot code of transparency, we stole a few minutes of Brittany''s time to pick her brain about how she manages the HubSpot social media machine, and how she is preparing for the inbound marketing event of the year: INBOUND 2013. 3) What will life look like for you during the conference?

Social Media 28

Social Media Work Management Social Marketing Media 28

Hubspot

MARCH 30, 2015

Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time "off," traveling, paying for the conference itself, and what you''ll actually do once you get there, the answer starts to feel a little less clear.

Conference 28

Conference Allocation Work Management Budget Programs 28

Hubspot

OCTOBER 21, 2013

1) Pick an evergreen hashtag. We could have picked hashtags like “#MotoXBrasil2013,” “#MotoXMexico2013,” and “#MotoXPeru2013,” and this would have been delusional -- did we think that the events would be so popular that people will use the hashtag until the next event called MotoXBrasil2014? Here’s how.

Work Management 28

Work Management Social Media Marketing Management Press 28

Hubspot

MAY 27, 2014

How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? Linking the online and offline activities has long been a challenge for marketers, but it''s not impossible. lead generation event marketing'

Online Lead Generation 28

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 28

Hubspot

AUGUST 18, 2015

In theory, traveling for a conference seems glamorous. I polled my teammates -- all frequent business travellers -- to find out their favorite hacks and tricks for making conference travel more enjoyable. Below is what they recommend you do on your next conference trip. Conferences can be freezing! Packing Your Bags.

Conference 28

Conference Business Opt-out Opt-in 28

Martech

DECEMBER 21, 2023

Registration launch day for my client’s global conference is just a few days away. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. But what happens when there isn’t a digital component for your in-person conference? Exactly none. Be sure to get reactions from attendees.

Webinar Metrics 128

Webinar Metrics Top of Funnel Planning Advertising Agencies 128

Hubspot

MARCH 1, 2012

On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Implement Hashtags. A hashtag is another avenue for peering into the actual effectiveness of your offline efforts.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JANUARY 1, 2014

Maybe you''re doing a follow-up presentation to a live conference you hosted or had a lot of people ask you questions about a recent book you wrote. A live Q&A also allows the current audience to ask additional questions during the event itself through social media or in a questions panel on your webinar platform.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Hubspot

SEPTEMBER 3, 2014

Events are having a moment -- especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. What other tips do you have for leveraging your coworkers to help you with your events? event marketing'

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

Hubspot

FEBRUARY 9, 2017

Consider that 49% of attendees at branded events create videos of it , a significant percentage of which is shared on social media. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. American Greetings took it further than a branded hashtag, however.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Hubspot

SEPTEMBER 15, 2011

Take advantage of hashtags, especially for event marketing. Create and promote hashtags for marketing campaigns or events you're hosting. They're usually organized around a specific hashtag. Creating a list can help solidify your thought leadership and emphasize your company's transparency.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

MARCH 5, 2012

When planning for the event, keep that in mind, and try to figure out what you can do to grab the attention of passersby. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. 6) Make Connections Before, During, and After Events.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create An Officially Branded Hashtag.

Social Media 124

Social Media Media Marketo Thought Leadership 124

KoMarketing Associates

MARCH 15, 2018

These could include: Mentions of your company name with a hashtag. He uses the hashtag #semrush instead of tagging the username @semrush. With permission, conferences, conventions, and large business gatherings would be a great place to take some videos to share on social media and their website. Product or name misspellings.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Brandpoint

MARCH 24, 2020

T his may be a frustrating time for many, especially after months of event preparation and planning , but t he good news is there are other ways to accomplish your original goals for hosting your event. Marketing Tactics to Use in Place of Events. Example Twitter Chat from Content Marketing Institute.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105