environment vendor 
Biznology
OCTOBER 16, 2017
Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.
chiefmartech
JANUARY 16, 2018
Madeline Delianides , executive director of marketing technology, creative production & operations at The New York Times , will discuss Driving Evolution in a Complex, Distributed Environment from her experience at paper and previously at American Express and Oppenheimer. And those are just the keynotes.
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chiefmartech
JUNE 12, 2017
As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. Now, in fairness, the definition of a “cloud service,” according to Netskope, is pretty broad. But in aggregate, marketers use a ton of them.
chiefmartech
SEPTEMBER 13, 2018
I think that’s a little extreme — although there is some truth behind how microservices are changing the martech environment. Lock-in sucks. These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences.
Heinz Marketing
APRIL 4, 2022
Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. We started sampling different… These virtual conferences. How authenticity drives engagement. Dana : Sure.
Martech
JANUARY 20, 2022
In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Here’s what’s inside: What is a “virtual event”?
Convince & Convert
MAY 4, 2010
Some organizations merely want IT to play cop: guard against threats, lock down data, etc. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Change takes time.
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