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Biznology
JANUARY 19, 2018
So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016. She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. The payoff?
Envy
JANUARY 14, 2019
But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. RSA Conference 2019.
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KoMarketing Associates
NOVEMBER 19, 2015
Take some time to re-familiarize yourself with trade associations, advocacy groups, policy makers and influentials in your market. Chances are you’ve attended a few conferences over the years, with the useless swag in your bottom desk drawer to prove it. Data.gov is a deep well of information, free courtesy of the US government.
The Lead Agency
APRIL 6, 2020
Government and public health officials have had to take severe, unprecedented action in order to slow the spread of COVID-19 across Australia. Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing.
chiefmartech
AUGUST 28, 2018
As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. I believe there are two overarching challenges in marketing operations today: Our environment is continuously changing, often quite rapidly.
chiefmartech
JULY 11, 2018
But when agile methods are connected to and governed by a clear strategy, agile optimizes the operational reality of that strategy beautifully. It’s a forcing function to make choices and trade-offs, and to paraphrase marketing strategy legend A.G. It simply augments them and updates them to today’s environment.
Webbiquity
SEPTEMBER 12, 2023
That’s the core message from The State of In-Person B2B Conferences report from Bizzabo. Per the report authors: This survey confirms the increasing importance of in-person conferences as a critical component driving meaningful experiences for attendees and success for organizations. 6% plan more than 20 events annually.
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