Remove environment government
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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day. Dig deeper: How to keep up with accelerating customer expectations: The MarTech Conference keynote.

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Corporate Purpose Becoming a Prerequisite for Recovery

Biznology

This article originally appeared on The Conference Board. There are two emerging imperatives for business recovery that directly draw on the purpose movement: Ensuring the well-being of employees Taking a long-term perspective that broadens the definition of stakeholders well beyond shareholders.

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Demand Generation – It’s Not That Easy

ANNUITAS

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Is success in today’s ever changing B2B buying environment really just a matter of want to? of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.

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Demand Generation – It’s Not That Easy

ANNUITAS

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Is success in today’s ever changing B2B buying environment really just a matter of want to? of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.

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Social Business within the Enterprise: Is It Revolutionary?

Biznology

from governance to trust. Therefore, deterministic models perform the same way for a given set of initial conditions. Image via Wikipedia. It typically goes like this: from top-down to bottom-up. from broadcast to dialogs. from designated experts to de-facto experts and crowdsourcing. from hierarchy to meritocracy.

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

This is my presentation from the IIM National Conference on 15 Aug more. Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. What you can do is to manage the environment in which knowledge can be created, discovered, captured, shared, distilled, validated, transferred, adopted, adapted and applied.â??

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The Complete Guide to Building a Sustainable Business

Televerde

People want to work with companies that care about the environment and social issues. It’s one that assumes greater responsibility for its role in society and the environment. Their short- and long-term effects guide every business decision they make. They want to engage with a sustainable business. Image Source.