chiefmartech

JUNE 12, 2017

As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. Now, in fairness, the definition of a “cloud service,” according to Netskope, is pretty broad. But in aggregate, marketers use a ton of them.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Convince & Convert

JULY 7, 2014

I was having dinner with a friend at the National Speakers Association conference a few days ago. Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc. I mentioned that I am an investor in that company, and Chris said, “You are?

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Buzz Marketing for Technology

JUNE 27, 2008

Events & Conferences. And while I dont like to dwell on labels (the debate over the word "library" comes to mind), the reality is that part of the success in selling the information literacy concept within a corporate environment is the branding. Membership. SLA Community. Professional Development. Publications.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

MeetingOne on Webinars

APRIL 14, 2020

Being FedRAMP compliant makes Adobe Connect one of the few platforms available to government agencies with the highest conferencing security needs. The news related to Zoom has been astounding in recent weeks. No doubt you’ve heard about the meetings hijacked by some loon who goes on to share pornographic images or videos.

Lock-In 41

Lock-In Advertising Agencies Marketing Management Conference 41

chiefmartech

NOVEMBER 17, 2016

The following is a guest post by Gerry Murray , research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. That was a good thing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

chiefmartech

SEPTEMBER 1, 2018

A “single source of truth” for customer data has become increasingly valuable, both to power more personalized customer experiences and have the data governance mechanisms necessary to comply with new privacy regulations. They asked me eight great questions about martech for marketing executives.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Single Grain

NOVEMBER 19, 2020

Medical centers, government agencies and retailers will feel at home with this tool. However, the app isn't very user friendly, some of the features are hard to find and use, and there is a limit on conference calling participants (15). As your business grows, you'll eventually need to invest in new tools that can scale with you.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SMS 52