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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day. Dig deeper: How to keep up with accelerating customer expectations: The MarTech Conference keynote.

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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.

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Marketing use cases for data clean rooms

Martech

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Data governance and identity tools also live in this layer. Register and watch The MarTech Conference here.

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change. Businesses will need to figure out how to protect workers in manufacturing, logistics, and office environments. Demos, Conferences, Conventions On Hold.

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Prognostications, Predictions And Hot Topics For 2021

Biznology

Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. Has an understanding in the environment and how climate change will be a big challenge and area of focus to face and solve. John Clemons.

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Marketing collaboration and experimentation in action

Martech

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. This solution provides an environment in which teams — and very large teams, as we’ll see — can collaborate on complex workflows and content creation. The result: a rise in subscription sales and purchases per session. Why we care.

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Can AI threaten human rights?: Friday’s Daily Brief

Martech

Our conference has officially concluded, but everybody is still catching up on what they missed. The perspective from a Big Three movie chain is immensely valuable and relevant to MarTech, as we continue to assess the conference experience that our visitors value. Good morning, Marketers, MarTech is still buzzing. Read more here.