5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance
APRIL 21, 2019
Every MarTech conference is always a whirlwind of insights and ideas. Katie’s sketch notes captured her five principles that transcend marketing and martech as solid advice for anyone who is pulling together a team in an ever-shifting environment: Establish a winning vision with joint brainstorming — and secure early wins. ” As with other kinds of product managers, martech product managers often find that this environment is ideal for agile management.