5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

Every MarTech conference is always a whirlwind of insights and ideas. Katie’s sketch notes captured her five principles that transcend marketing and martech as solid advice for anyone who is pulling together a team in an ever-shifting environment: Establish a winning vision with joint brainstorming — and secure early wins. ” As with other kinds of product managers, martech product managers often find that this environment is ideal for agile management.

The 10 most fascinating people in B2B marketing in 2017

Biznology

So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. We all brushed it off — there was no way we would cancel our largest conference of the year six weeks out!

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

chiefmartech

An update on a marketing technology conference right now should be kept in perspective. The MarTech conference that was scheduled for April 15-17 is officially canceled. It’s also clear that the marketing profession is going to need to adapt swiftly to a different environment than we had just a month ago. 30 companies — and one government agency — submitted entries, and wow, many of them are superb. Hey, I hope you’re doing okay.

DMEXCO 2018 review: AI becomes the new digital buzzword

ADmantX

Built around a cacophony of noise and packed to the rafters, the event had the usual suspects as speakers (YouTube et al) and most conference sessions were full to capacity – to the annoyance of latecomers who had to endure the event’s one-out, one-in policy. It became clear from our discussions that each marketer has a different view of what constitutes a brand-safe environment – something reflected in our day-to-day experiences at ADmantX. It’s September. It must be DMEXCO.

MarTech, the vendor-agnostic conference for marketing technology and operations leaders, returns in October

chiefmartech

This has become abundantly clear to me as I’m programming the next MarTech conference , which will take place in Boston, October 1-3. On the contrary, it’s more important than ever to have strong technical and operational leadership in the marketing department — to forge the right infrastructure for distributed digital marketing, with centralized data management and overarching governance for everything from customer experience continuity to new privacy compliance.

How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

While governments and public health agencies wrestle with containment, mitigation, therapeutic interventions, and the race for a vaccine, buyer behavior is undergoing drastic change. Businesses will need to figure out how to protect workers in manufacturing, logistics, and office environments.

100 Helpful Data Sources for Content Creation

Marketing Insider Group

Government/World Data. CIA World Factbook – One of the most interesting content data sources on our list, the CIA World Factbook provides free access to history, population, culture, government, geography, environmental, military (and more!) Environment and Weather.

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3 Leadership Takeaways from My First 30 Days at Oracle During the COVID-19 Crisis

Oracle

The original plan for my first day at Oracle was to be in Chicago for the Modern Customer Experience conference on March 23. These first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better.

Prognostications, Predictions And Hot Topics For 2021

Biznology

Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. Has an understanding in the environment and how climate change will be a big challenge and area of focus to face and solve. Welcome to 2021!

When segmenting customers, don’t forget your silent majority

Oracle

They love your annual conference and happily retweet your marketing tweets but never agree to speak to your prospects. Companies are too despite the preponderance of processes, governance, and standards. Extending the life of your customers is vital in today's hypercompetitive business environment where your customers have plenty of alternatives and the cost of switching is so low.

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. How has this been received, and any updates to report between last fall and this spring’s MarTech conference?

The Top 25 Cyber Security Trade Shows for 2020

Marketing Envy

At CyberTech Global conference, top cyber tech experts from around the world share and learn innovations and new approaches to cyber security. RSA Conference 2020. The RSA conference occupies pride of place on every cyber security events calendar. Securing network environments.

Top Cybersecurity Trade Shows for 2019 – Mark Your Calendars

Marketing Envy

This IBM-hosted conference is at the top of our list of cybersecurity trade shows for the third year running – and it’s not just because it’s the first major industry conference of the year. RSA Conference 2019. The theme of this year’s RSA Conference is Better , which includes finding better solutions and making the world a better place by keeping the digital world safe. In 2019, the conference will offer over 240 free sessions led by industry leaders.

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. This IBM hosted conference draws together industry leaders in tech with IBM seniors to brainstorm and exchange ideas around digital transformation and cutting edge technologies like AI.

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. the world’s most elite conference on marketing, customer experience, data analytics and digital transformation in the banking industry. RSA Conference. RSA Conference.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

Chances are you’ve attended a few conferences over the years, with the useless swag in your bottom desk drawer to prove it. There you may find less commercialism and glad-handing, and more chances to begin meaningful, insightful relationships with others who have moved beyond the social aspect of conferences. Sometimes, though, the right environs and context can help thaw a prospect or key contact enough to make some fact-finding easier.

The Complete List of Professional Journalism Groups and Organizations

ClearVoice

Communication methods have radically changed recently and have created a conflicting environment of emotions, regardless of sided views. It has a worldwide influence on the journalism profession while honoring the need for student journalism with conference events.

Corporate Purpose Becoming a Prerequisite for Recovery

Biznology

This article originally appeared on The Conference Board.

Demand Generation – It’s Not That Easy

ANNUITAS

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Is success in today’s ever changing B2B buying environment really just a matter of want to? Success in today’s environment needs a purposeful and balanced approach to organizational transformation.

The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

Government and public health officials have had to take severe, unprecedented action in order to slow the spread of COVID-19 across Australia. Challenge 3: Moving Events Online All trade shows, conferences and events across Australia have been cancelled for the foreseeable future.

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Conferencing Security in the Fallout of Zoom-bombings

MeetingOne on Webinars

Being FedRAMP compliant makes Adobe Connect one of the few platforms available to government agencies with the highest conferencing security needs. Coded : There’s an unfortunate but very real fact: Anyone can get a conference phone number.

Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data infrastructure maturity is necessary in today’s business environment and has 4 basic qualities: Governance, Security, Agility, and Automation. With automation technology, business users’ data needs can be managed on the fly and without the need for reactive hand-coding, conferring agility to the business teams and handing time back to the IT teams to innovate and more resources from lower value tasks to higher value tasks.

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Demand Generation – It’s Not That Easy

ANNUITAS

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Is success in today’s ever changing B2B buying environment really just a matter of want to? Success in today’s environment needs a purposeful and balanced approach to organizational transformation. *This post first ran in the ANNUITAS blog on March 27, 2014.

The New Omnichannel Stack Reference Model from Real Story Group

chiefmartech

You face key governance, operational, and information challenges for sure, but today I’m going to focus on the technical prerequisites: specifically, what Real Story Group calls The New Omnichannel Stack. LAST MINUTE PROMO FROM THE EDITOR: You can still snag a free Expo+ pass to MarTech conference in San Jose next week, April 3-5, to see a series of lightning talks on this topic in the MarTech Theater, presnted by Tony himself.

Digital Shift Day One: Envisioning the future of enablement

Seismic

Today we hosted the first of our two-day conference, Seismic Digital Shift. Today’s environment is a buyer’s market and it requires sellers to place a greater emphasis on developing long-lasting relationships with customers and prospects.

How We’re Working for You During COVID-19

Unbounce

Many events and conferences have been postponed or outright canceled, with a fast transition to online events where possible. If you’re in healthcare, education, nonprofit, or government—we’d like to give you our essential plan for free.

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Cyberbullying: Is Your Brand Safe by Design?

Martech Advisor

Carlos recently spoke at the International Bullying Prevention Conference in Chicago International Bullying Prevention Conference and has offered marketers these key takeaways. They work across the web, as well as in apps, and even in encrypted environments.

76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus (COVID-19) Pandemic

Single Grain

BlackBerry, which provides intelligent security software and services to enterprises and governments around the world, is offering free availability of secure communication solutions to businesses by enabling a secure, productive and connected environment for workers.

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Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. Free Data Source: Government. Data.gov : It is the first stage and acts as a portal to all sorts of amazing information on everything from climate to crime freely by the US Government. Canada Open Data is a pilot project with many government and geospatial datasets.

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The funny and frustrating truth: organizations change more slowly than technology

chiefmartech

Crikey, I can’t count how many times I’ve had some variation of that experience — almost always, ironically, in the context of trying to have a conference call about some new state-of-the-art technology. But pushing both those frontiers forward together takes concentrated effort, multiple teams with different perspectives working to adapt their existing heuristics and mental models to a changing environment. I’m a huge fan of Tom Fishburne , a.k.a. Marketoonist.

Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

Or, “We always exhibit at this conference, so we’ll do it again.” Typically, they do little analysis of past results or changes in the competitive environment. And do you really want to miss the conference that 70% of your target audience attends?

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5 Disruptions to Marketing, Part 1: Digital Transformation

chiefmartech

In a digital business environment, the levers that have the greatest effect on so-called marketing outcomes — growth of revenue and the brand — are not necessarily owned by the marketing department. As we witnessed the democratization of IT — where many departments directly manage their own technology under the governance of, and with some central services from, IT — we could see the democratization of marketing.

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Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Buffer Social

I’ve always done my best to care for the environment. Does that reduce our overall impact on the environment? The flexibility of remote work empowers individuals to make decisions that are better for their lives and our environment.

What are the job responsibilities of marketing technology management?

chiefmartech

We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. Given the current environment, where privacy regulations and data security breaches present increasing risks to brands — both financially and reputationally — it seems imprudent for these responsibilities to be “not my job” in marketing technology and operations.

A Special Televerde Message: Thankfulness Beyond Thanksgiving

Televerde

We are grateful every day for their continued support and for allowing us to thrive in environments where we can better serve our customers and extend the reach our purpose. Together, we show how business and government can work together to deliver better outcomes and solve some of the most pressing challenges facing us today such as mass incarceration, recidivism and drug addiction. Our TEDxPerryvilleCorrectional Conference Series ROCKED! :

The Customer Experience Operating System (CX-OS)

chiefmartech

The following is a guest post by Gerry Murray , research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. For example, for functions such as user management and data governance, the CX-OS needs to fit into the enterprise environment, not provide its own version of them.