Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

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SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

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Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Biznology

AUGUST 17, 2018

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. Sign up for our emails here. I’ve explored ABM before— with interviews here and here , for example.

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Account Based Marketing ABM Conference Tips 116

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

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Conference Marketing Automation Services Peer-to-peer Vendors 120

Marketing Insider Group

JULY 15, 2021

Of course, promotion in advance is great, using not only Twitter but Linked in, Instagram, and emails. And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. Brian Lett also led the 6-4-21 #BIWisdom Tweetchat focused upon data-driven decision-making.

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Twitter Demand Generation Agencies Marketing Management Conference 363

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) HubSpot does seem to be working on that.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

distribion

JUNE 7, 2017

This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. Although there were many takeaways from the conference, one overarching theme was to shift from a brand-centric marketing mentality to a people or customer-centric focus.

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Email Campaigns Campaigns Blast Campaigns Conference 53

SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. You can use this data to map out your buying center and run relevant marketing campaigns. . In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event.

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Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Insightpool : identifies social media influencers and manages campaigns to build relationships with them.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

eDataSource

OCTOBER 2, 2019

Another year, another amazing client conference in the books. This September we welcomed some of the greatest minds in email to the beautiful Rocky Mountains for our “Destination: Denver” email summit. With billions of emails sent worldwide daily, breaking through the clutter has become an incredible challenge.

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Conference Deliverability Phishing Lead Ranking 51

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. 6sense’s Own CX-Boosting Campaigns. Meaning, our revenue team uses our own platform to extract actionable intelligence about accounts to develop and launch campaigns. The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Register for The MarTech Conference here. Business email address Subscribe Processing.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Marketing AI 113

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Many conferences this year are even streaming for free online.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? Although primarily for clients, many of these conferences are designed to include prospects as well. Sign up for our emails here. This got me wondering.

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Conference Trends B2B Trade Show 80

Engagio

SEPTEMBER 27, 2018

Your field marketing campaigns must be streamlined and coordinated with Sales. After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up. TRANSCRIPT: How do you use ABM to follow up with your conference or trade show leads?

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Trade Show Account Based Marketing Conference ABM 69

Martech

FEBRUARY 7, 2023

Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle, at The MarTech Conference. Register for The MarTech Conference here. Get MarTech!

Marketing AI 124

Marketing AI Optimization Personalization Campaigns 124

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. For higher-budget campaigns, they will create individual ad units.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Register for The MarTech Conference here. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Lead Scoring 111

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating. Welcome emails. Thank you email.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Martech

DECEMBER 16, 2021

Email engagement can be a major problem for brands in an oversaturated digital world. So, it’s no surprise that less than 60% of marketers believe their campaigns are successful, according to Smart Insights. But the main issue doesn’t appear to be the content of their emails. Image: Dyspatch.

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Email Marketing Co-Registration Conference Click Rate 116

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

Account Based Marketing 92

Account Based Marketing ABM Planning Paid Search Agency 92

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

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Campaigns Digital Asset Management Paid Search Agency Enterprise Management 108

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. But creating high-quality marketing campaigns goes beyond a polished digital presentation. This is particularly difficult for brands seeking to adapt to a digital-first world. “A

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Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 123

Martech

NOVEMBER 2, 2021

Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. They should be fully integrated into workflows so campaign data can be used most effectively. More from the MarTech Conference >> Using marketing automation to better manage leads. Product led growth strategies.

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Marketing Automation Services Marketing Management Automation Account Based Marketing 123

Valasys

APRIL 22, 2024

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Social media campaigns : Targeted interactions and engaging content are shared on relevant social media platforms. Scraped data can reveal industry trends and competitor insights.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. The topic centered around cybersecurity for marketers, specifically protecting pay-per-click campaigns from bots. Business email address Subscribe Processing. Get MarTech!

Marketing AI 89

Marketing AI Work Management Marketing Management Vendors 89

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: We’re at a HubSpot conference, so I know that’s your CRM. Where are we going to double down on paid campaigns and amplify that with outbound outreach?

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 115

Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Affiliate sales.

Lead Scoring 91

Lead Scoring Lead Ranking Deliverability Ad Exchange 91

Martech

JUNE 21, 2022

In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. Save the date for The MarTech Conference! Sign up and we’ll email you when registration is open! Send Me Updates.

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Data Hygiene Ideal Customer Profiles Conference Lead Scoring 94

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. Jasper will help with researching and creating copy for campaigns and social media posts.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Martech

JUNE 29, 2023

“Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. Register and watch The MarTech Conference here. Business email address Subscribe Processing. Get MarTech! In your inbox.

Touchpoints 96

Touchpoints Dwell SMS Cross-Selling 96

SmartBug Media

FEBRUARY 23, 2024

And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns. Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. Develop various performance outlooks.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

NOVEMBER 19, 2021

And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% Personalized emails.

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Personalization Paid Search Agency Work Management Conference 129

Martech

NOVEMBER 8, 2021

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. Subscribers don’t need to click through to a web page with an amp email,” he added.

Marketing & Strategy 109

Marketing & Strategy Conference Customer Satisfaction Customer Surveys 109

ClearVoice

APRIL 15, 2019

Although most video conference tools are quite easy to use, unfamiliarity with this mode of communication can add a layer of anxiety to any high-pressure situation. But many interview coordinators actually wait to share the conference details till the last minute, and leave out some of the information when they do send.

Conference 63

Conference Video Marketing Practices Personalization 63

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”

Work Management 108

Work Management Marketing Management Service Marketing AI 108