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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. They’re well-respected in the field and are frequent contributors at influential marketing publications, as well as conference speakers. LinkedIn Ads.

Resources 179
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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

Examples include AppNexus, BrightRoll, DoubleClick, etc. Social media ads, Google Ads, PPC ads, industry forums, conferences, trade association websites all have their place. This will tell you if you’ll have access to the features you need for successful programmatic ads. What ad exchanges does the company partner with?

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17 Google Marketing Tools You Should Be Using

Hubspot

DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. DoubleClick is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online.

Google 78
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‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform

Contently

So basically @AdblockPlus blocks publisher ads then resells those stolen impressions through an exchange run by @doubleclick ? As the dmexco conference kicked off in Cologne, Germany, I snagged an interview with Tim Schumacher, co-founder and chairman of Adblocker Plus and its parent company, Eyeo.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Webinars Conferences & Expos. Sponsored by Doubleclick. Conference Call. iPhone App.

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Adjustables Debuts Video Ad Service at ad:tech Chicago

readwrite

Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. They announced their technology at the ad:tech conference in Hamburg in May. The growing ranks of online marketers gathered this week. at ad:tech Chicago. players with new tools for RSS, mobile, and.

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The Right Kind of Behavioral Targeting

WebMarketCentral

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. conference in San Francisco) because they do something different and highly compelling. Think Tom Cruise in Minority Report. Then the prediction is very accurate."