#GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy

Sales Intelligence View

Tradeshows and conferences rank in the top two lead generation sources for B2B companies (source: InsideSales ). And believe it or not, nearly 70% of conference attendees are showing their faces to shop and learn about products and services (source: CEIR ). Which vendors do you need to avoid? Over 70% of best in class respondents cite marketing database management (cleansing, de-duping, etc.)

7 not-quite-predictions for marketing technology in 2016

chiefmartech

However, I actually did much better with my not-quite-predictions for 2015: Marketing technologists did multiply and were fruitful, as was evident at the two electrifying MarTech conferences in San Francisco and London. (A+). The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). Most people suck at accurately predicting the future. I’m one of them.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Say, for example, you’re sponsoring a sales development conference in San Francisco.

How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums, or discussion boards to name a few. Diversify your vendors.

Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) As always, I owe a large debt of inspiration to Terry Kawaja , the godfather of vendor LUMAscapes.

How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums or discussions boards to name a few. Diversify your vendors – You want more than one.

What Do You Need for Successful Nurturing?

ANNUITAS

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Make sure you define a process for how data is compiled , segmented, and de-duped. Earlier this year I was speaking at a conference about developing a lead management process. Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing.