Martech

NOVEMBER 18, 2021

The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. But companies that are more agile and adaptive are outperforming their peers by a huge margin.”. Image: Gartner and Tealium. said Khetan.

Peer-to-peer 133

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 133

DealSignal

SEPTEMBER 18, 2018

With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

Heinz Marketing

OCTOBER 29, 2020

This normally in-person B2B conference was forced to go fully virtual this year, but the content was just as poignant, especially the Monday keynote. YES, and you should be taking the time to approach your customers with compassion. Your customers become your greatest assets and ambassadors when they see you genuinely care about them.

Ad Building 98

Ad Building Peer-to-peer Business Communities 98

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

KoMarketing Associates

APRIL 23, 2015

Along with the speaking opportunities conferences present, these events gives us the chance to network with industry peers, stay up to date on the latest trends, and meet with our clients who may be nearby. Here are the details: Session : Customer Experience and It’s Impact on Search. Get excited! SearchLove Boston.

Conference 120

Conference Peer-to-peer Internet Marketing Newsletter 120

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

Conference 45

Conference Peer-to-peer Vendors Network Marketing 45

Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. They also might be researching your competitors or reading reviews posted by industry peers. They also might be researching your competitors or reading reviews posted by industry peers. Account (one-to-many).

Top of Funnel 94

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 94

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

chiefmartech

DECEMBER 27, 2018

MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with your peers in marketing technology leadership, and to keep ahead of all the changes that continue to disrupt marketing as we know it. The head of digital marketing at Autodesk on instrumenting their customer journey.

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

Martech

DECEMBER 15, 2021

A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference. “A View customers as self-educators. Pay attention to digital demand.

Top of Funnel 125

Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 125

Martech

SEPTEMBER 28, 2021

This includes understanding the buyer and their business, demonstrating great communication skills, offering valuable customer insights, and focusing on what happens post-sale. Value data privacy to build customer trust. More from the MarTech Conference >> The post 3 steps to win over B2B buyers appeared first on MarTech.

Peer-to-peer 124

Peer-to-peer B2B Conference Privacy 124

DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Pre-event prep: Networking begins early Almost all conferences use hashtags. You also want to know who is presenting.

Conference 40

Conference Peer-to-peer Vendors Network Marketing 40

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. The most significant is Customer Journey Analytics, in public beta next month.

B2B Marketing 112

B2B Marketing Work Management Marketing Management Peer-to-peer 112

Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. I found that one of the best ways to learn is to network and attend events with your peers and learn from fellow subject matter experts (SMEs). We have come a very long way!

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. During the pandemic, your customers and prospects could be anywhere, physically. Get to know the person behind your business customer. What’s to be done? But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Additionally, Metadata has seen amazing growth in the DEMAND Community with over 2,000 members and over 8,000 attendees at the annual DEMAND conference. “Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

eDataSource

SEPTEMBER 5, 2019

It’s a nearly perfect confluence of the factors comprising classic customer relationship management. Senders can precisely target audiences; populate personalized messages to those targets; manage each customer’s journey; assure message delivery; and very clearly read, quantify and aggregate individual response. .

Conference 40

Conference Peer-to-peer Deliverability Marketing Management 40

Martech

JANUARY 10, 2024

He’s also spoken at The MarTech Conference. Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. Presenting at conferences is very different from a writing forum.

Marketing AI 101

Marketing AI eCommerce Peer-to-peer CMO 101

Seismic

AUGUST 9, 2023

Shift is Seismic’s annual user conference that’s jam-packed with hands-on workshops, in-depth sessions, and a peek into our product roadmap. Attendees will hear from world-class leaders, industry visionaries, and their peers in the enablement space. From engaging speakers to groundbreaking ideas, last year’s event did not disappoint.

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. You’re suffering from a case of the conference overload. But you don’t need to.

Conference 94

Conference Planning Budget Programs Content 94

BenchmarkONE

DECEMBER 24, 2018

Professional conferences — especially marketing conferences — can be a great place to learn, connect with industry peers and get up to speed on the latest tech tools. With most marketing departments stretched thin, how can you decide if marketing conferences are a good idea for your team to attend?

Conference 60

Conference Planning Peer-to-peer Advertising Agencies 60

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. When it comes to engaging with customers or potential clients, understanding preferences and behaviors is key. Will they be an advocate or influencer?

Ideal Customer Profiles 108

Ideal Customer Profiles Marketing AI Profiling Personalization 108

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Marketing Interactions

OCTOBER 5, 2022

But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. The psychology is different.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. We were seeing this even before COVID: customers had gotten less and less likely to approve travel budget. Our sellers aren’t out visiting customers—everyone is doing inside sales.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. There is no more powerful form of marketing than word of mouth: happy customers singing your praises to friends, family, and peers. Here are five reasons why.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Martech

JULY 29, 2021

If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. And it’s all yours… for free. Need another reason to attend? Here’s 10: Real marketers sharing real advice. On-demand access.

Peer-to-peer 108

Peer-to-peer Training Conference Amazon 108

Jifflenow

DECEMBER 11, 2019

Virtual meetings are cost-efficient when it comes to meeting with clients, employees and business partners, even customers and in some scenarios, there may not be any other way around. And now many of these engagements happen at conferences, tradeshows, and roadshows, where birds of a feather flock together to do business.

Peer-to-peer 78

Peer-to-peer Work Management Skype Conference 78