chiefmartech

FEBRUARY 7, 2020

Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Are you listening, my fellow martech vendor friends? Okay, martech vendors: the market has spoken. The result I found most interesting, however, was the chart at the top of this post.

Vendors 118

Vendors Marketing Marketing Report Automation 118

Martech

MARCH 3, 2022

Does the vendor seem to understand our business and our marketing needs? Does the platform support recording calls, video conferences and other interactions for analysis? The post 32 questions to ask sales enablement vendors during a demo appeared first on MarTech. Are they showing us our “must-have” features?

Vendors 81

Vendors Interactive Marketing Marketing Prospects Marketing Report 81

Customer Experience Matrix

AUGUST 19, 2016

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. There sure is!

Account Based Marketing 120

Account Based Marketing ABM Vendors Multi-Channel 120

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Vendors Peer-to-peer B2B Marketing 120

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Learnings From The Conference. The conference had a nice balance of sessions. Marketing Automation User Conferences. To organize a user conference, a vendor needs critical mass. Pardot’s Secret.

Marketing Automation 100

Marketing Automation Vendors Conference Automation 100

SpotMe Blog

MAY 17, 2022

Our guide to the best virtual conference platforms helps you pick the right virtual solution. So we created this guide to the best virtual conference platforms to help you. So we created this guide to the best virtual conference platforms to help you. Virtual conference platforms. What is a virtual conference?

Conference 52

Conference Best Practices Webcast RFP 52

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Marketing B2B Marketing B2B Sales 132

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. The post 6sense Announces Inaugural Customer Conference appeared first on 6sense. Other recent milestones for 6sense include securing $27 million in funding, acknowledgment from Inc.

Conference 62

Conference Account Based Marketing ABM B2B Sales 62

Pam Didner

FEBRUARY 24, 2021

We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. Here’s my list of top B2B sales conferences we think will be helpful to your sales learning and networking. As we move deeper into 2021, scheduled live events seem to pick up.

B2B Sales 70

B2B Sales B2B Conference B2B Marketing 70

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. And we’re not looking to sell you anything — well, other than a conference ticket.

Vendors 44

Vendors Conference Marketing Peer-to-peer 44

Customer Experience Matrix

AUGUST 21, 2014

I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I

Conference 120

Conference Marketing Vendors Marketing Report 120

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.

Conference 120

Conference Marketing Strategy Content Marketing Social Marketing 120

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world.

Conference 71

Conference Customer Satisfaction Forrester Network Marketing 71

Exo B2B

SEPTEMBER 1, 2020

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. No need for travel, the conference comes to you! But you still have to pay to get in.

Trade Show 59

Trade Show B2B Marketing B2B Conference 59

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. With so many conferences out there you can end up spending more than the value you get out of it if you do not choose carefully. Best conferences for freelance writers and creative professionals in 2019.

Conference 106

Conference Creativity Network Marketing Social Marketing 106

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page.

Content 120

Content Conference Marketing Marketing Prospects 120

chiefmartech

SEPTEMBER 1, 2019

You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference , September 16-18 in Boston. (If Here’s what you get access to, at absolutely no cost, with this pass: The entire Expo Hall, with more than 70 innovative martech vendors.

Vendors 50

Vendors Network Marketing Case Study Case Studies 50

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Date: Jan.

Conference 107

Conference B2B Marketing Marketing B2B Thought Leadership 107

Vidyard

OCTOBER 27, 2017

“One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school.” Think about the number of people that were at the last conference you attended. Conferences are overwhelming. ” – Ryan Holmes, CEO of Hootsuite.

Conference 73

Conference Video Marketing Vendors Template 73

DealSignal

SEPTEMBER 18, 2018

With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

Conference 69

Conference Peer-to-peer Marketing Prospects B2B Sales 69

Webbiquity

FEBRUARY 1, 2022

The Metaverse (along with the pandemic) has shown that conferences and events need not be in-person to be effective. Many virtual reality (VR) companies offer targeted virtual conference spaces so that entrepreneurs can meet in interactive 3D spaces without having to leave their homes, while virtual event platforms are incorporating VR.

B2B Marketing 339

B2B Marketing B2B Marketing Interactive Marketing 339

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 83

Conference Inbound Marketing Email Marketing Landing Pages 83

Aberdeen

DECEMBER 7, 2017

They turn to their vendors for assistance. When we asked survey respondents if they would be more likely to work with a vendor who questioned their way of doing business by, for example, highlighting an organizational pain point or weakness they weren’t aware of, 65% replied, “Yes.”. Vendors Are a Window. So, what do buyers do?

Vendors 63

Vendors B2B B2B Sales B2B Marketing 63

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation 87

Marketing Automation Vendors Automation Ads 87

Customer Experience Matrix

APRIL 15, 2015

As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. By far the most notable presence was predictive modeling vendors – Leadspace , Mintigo , Lattice Engines , Infer , Fliptop , SalesPredict , 6Sense , Everstring plus maybe some others I’m forgetting.

Marketo 120

Marketo Marketing Automation Automation Conference 120

LeanData

OCTOBER 3, 2016

SAN FRANCISCO — On the eve of the Dreamforce mega-conference, this might be a good time to re-post the most recent version of the Marketing Technology Landscape. An army of vendors is descending upon the world’s largest software conference as they all try to impress attendees with their products. It’s a celebration of the cloud.

Vendors 56

Vendors Conference Network Marketing Email Marketing 56

Martech Advisor

APRIL 10, 2020

In this article, Dayana Orlan-Nevo, VP Product and Corporate Marketing of WalkMe discusses how a digital adoption platform company cancelled their first user conference scheduled to take place in San Francisco in early March, to take the conference virtual in just 7-day’s time. Turning Disruption Into Opportunity.

Conference 104

Conference Personalization Network Marketing Thought Leadership 104

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. With relatively modest product news, the most interesting announcements at the conference were probably about HubSpot’s alliances. A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.)

Hubspot 0

Hubspot Marketing Automation Linkedin Automation 0

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. Here’s some hints on how to replace a critical vendor without losing your mind. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? A vendor search is time consuming.

Vendors 48

Vendors Ad Agencies RFP Deliverability 48

Martech

MARCH 20, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. Revenue sharing. Lead generation.

Practices 89

Practices Tips Vendors Customer Satisfaction 89

Smashmouth Marketing

DECEMBER 1, 2010

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. I challenge all the vendors -- bring value to the audience. Conferences are hard to sit through.

Vendors 100

Vendors Event Marketing Marketing B2B Sales 100

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Let me be clear.

Marketo 120

Marketo Conference Marketing Automation Salesforce.com 120

Heinz Marketing

MAY 18, 2018

I spent most of the first two weeks of May attending three consecutive conferences – the Marketo Marketing Nation Summit , Unleash by Outreach and then the SiriusDecisions Summit. In summary, business travel and conferences in particular can be mentally exhausting.

Conference 59

Conference Marketo Marketing Prospects Vendors 59

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. I heard at least one vendor say her system worked this way and it's just fine, although I suspect it may have a little more central storage than she described.

Mobile Marketing 136

Mobile Marketing CRM Conference Marketing 136

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Before signing a contract, here are 21 important questions to ask your vendor. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first.

Lead Management 48

Lead Management Vendors Leads Lead 48

BenchmarkONE

DECEMBER 24, 2018

Professional conferences — especially marketing conferences — can be a great place to learn, connect with industry peers and get up to speed on the latest tech tools. With most marketing departments stretched thin, how can you decide if marketing conferences are a good idea for your team to attend? It’s a reality.

Conference 60

Conference Marketing Network Marketing Peer-to-peer 60

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Trade Show 189

Trade Show Email Marketing Business B2B Marketing 189