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Increase Trade Show ROI with a Personalized, Digital Buying Journey


With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse. Better Trade Show Follow Up . And it’s not just the booth space.

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B2B Marketing: the end of traditional conferences and trade shows?

Exo B2B

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. No need for travel, the conference comes to you! Clic on the image to access day 2 video.


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Leads Generation Ideas for Trade Shows & Corporate Events


Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!

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New Technologies Drive Trade Show Marketing Productivity


How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. And now with COVID-19, similar predictions abound.

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How the loss of trade shows changed the customer acquisition funnel


Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. The majority of live conferences have taken place internationally, where lockdown measures have varied depending on the country. With virtual conferences, prospective attendees are bombarded by sponsors. and Bizzabo at 14.8%.

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Trade Show Marketing – From Sinking to Shining!


Trade Show Marketing – from Sinking to Shining! Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.”

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Lead Generation Without Conferences Or Trade shows


They might be planning for virtual conferences, online meetups, and webinars. In the end, you get a bargain, you help your favourite conference, and you get valuable leads in return. . Maybe the organizers of the event you intended to attend aren’t in the position to hold a virtual conference. RUN YOUR VIRTUAL EVENT.