ROAS and CAC. A Comparison of Two Important Metrics
NuSpark Consulting
OCTOBER 31, 2023
Media Buying Decision Based on CAC If the lifetime value (LTV) of a subscriber is significantly higher than the CAC (let’s say $300), you’re in a good spot. A Comparison of Two Important Metrics first appeared on NuSpark Consulting. Your CAC would be $100 per subscriber. The post ROAS and CAC.
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