KoMarketing Associates

MAY 14, 2020

FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. This was followed by product comparisons (65%) and product success stories (60%). This suggests that customers are still heavily engaging with the content produced by B2B marketers.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. Users then get a numeric “effectiveness score” within and across those dimensions, as well as comparisons against the industry at large.

Peer-to-peer 108

Peer-to-peer Tools Comparison Advertising Benchmark 108

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report. Branded versus Non-Branded Search.

Google 257

Google CTR Landing Pages Keywords 257

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.”

Marketing AI 103

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 103

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. We saw that come through in the survey responses. For comparison, a lack of financial resources came in as the biggest challenge for the second-largest share of respondents.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Customer Experience Matrix

MARCH 4, 2018

This study from Econsultancy suggests the difference is overstated if it exists at all: 9% of European countries reported a highly integrated tech stack, barely under the 10% figure for North American companies. in cloud adoption -- see, for example, this report from BARC Research.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

OCTOBER 27, 2020

Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Content Marketing Institute’s (CMI) 2020 B2B Content Marketing Report found that 50% of content is TOFU. Quality of conversions links to the quality and consistency of your content. Image: MarketingCharts.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

KoMarketing Associates

SEPTEMBER 6, 2019

NetLine recently published the “2019 State of B2B Content Consumption and Demand Report” and discovered that Executive VPs (22 hours) and Individual Contributors (24 hours) are typically the fastest to consume required content. That being said, B2B marketers appear to be making the mark when it comes to providing gripping content, overall.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

Martech

OCTOBER 31, 2022

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Why we care.

Marketing Budget 87

Marketing Budget Budget Programs B2B Marketing B2B 87

KoMarketing Associates

JUNE 11, 2019

NetLine recently published the “2019 State of B2B Content Consumption and Demand Report” and discovered that Executive VPs (22 hours) and Individual Contributors (24 hours) are typically the fastest to consume required content. That being said, B2B marketers appear to be making the mark when it comes to providing gripping content, overall.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

KoMarketing Associates

SEPTEMBER 24, 2019

The Content Marketing Institute recently published its “Agency Survey,” which discovered that most agency marketers (61 percent) now offer a full scope of content marketing services. By comparison, the majority of respondents (61 percent) also stated that they are “very successful” at achieving their customers’ content marketing goals.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy.

Marketing AI 173

Marketing AI Trends Google SEO 173

KoMarketing Associates

SEPTEMBER 11, 2019

Ascend2 recently published the “Content Marketing Engagement Survey” and statistics showed that improving brand awareness is the primary objective for most marketers (55 percent) who utilize a content marketing engagement strategy. However, B2B marketers seem to be hitting the mark when it comes to offering gripping content, overall.

Marketing Report 121

Marketing Report Content Marketing Brand Identity Branding 121

Marketing Insider Group

APRIL 28, 2020

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. In this year’s report, 40% of the marketers queried observed improvements in team morale as a result of adopting agility.

Planning 266

Planning Customer Satisfaction Paid Search Agency Work Management 266

Customer Experience Matrix

DECEMBER 19, 2017

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Click here to download the full report.) I’ve compared these results below with several other surveys that asked similar questions. Let’s start with the general state of customer facing systems.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

FunnelEnvy

MARCH 18, 2024

Imagine targeting an influencer with in-depth industry reports while neglecting their preferred platform. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. Advanced surveys and feedback: AI can personalize surveys and analyze responses for deeper understanding.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Biznology

AUGUST 18, 2021

By comparison, Norway, Germany, and most other European countries saw a significant increase of women in the workforce and are now closer to 85-90% participation. The answer from my 186 interviews and survey of 1,500 high achieving women revealed that a toxic workplace culture was the reason the vast majority left. I wondered why….

Customer Surveys 104

Customer Surveys Fulfillment Education Comparison 104

Hinge Marketing

AUGUST 20, 2020

The study surveyed more than 650 accountants and business professionals who purchase accounting firm services (buyers)— with special attention paid to discrepancies in value perceptions between firms and buyers. In the survey, buyers displayed a high level of acceptance for non-hourly billing arrangements.

Business 174

Business Marketing Management Pricing Price 174

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Martech

AUGUST 31, 2022

(Digital River) 47% of those who noticed higher online prices have reduced online shopping; 35% are increasingly looking for discount codes; 29% are using comparison sites more frequently. News and World Report ) 40% said buying back-to-school supplies were a significant budgetary concern, up from 30% in 2021. eMarketer ).

Emarketing 89

Emarketing Loyalty Pricing Price 89

PureB2B

MAY 2, 2022

But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. This “before” snapshot can then be used as a point of comparison to uncover whether the inclusion of intent data has influenced campaign performance in any way.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

KoMarketing Associates

APRIL 24, 2017

The “Global Communications Report 2017” from the USC Annenberg School for Communication and Journalism recently discovered that 45 percent of in-house PR professionals believe public relations will become more closely aligned with marketing in the next five years. AI and Its Impact on Marketing.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Optinmonster

OCTOBER 17, 2023

Conduct market research when traditional surveys are unavailable. 34% of researchers report regularly conducting webcam IDIs as 1 of their top 3 data collection methods. Because you see immediate reactions, this method provides different insight than a written survey. The 2 are complementary to each other.

Research 99

Research Case Studies Case Study Skype 99

The Point

MAY 16, 2018

How about: * a white paper on “10 Most Popular PBX Features (& Top 10 Pet Peeves)”. * a “Business Phone System User Satisfaction Survey” (with a free gift card for responding). * a product comparison matrix or third party report comparing leading phone systems (“How Does Your Current System Rank?”).

Campaigns 191

Campaigns Tips Demand Generation Agencies Lead Scoring 191

Adobe Experience Cloud Blog

MAY 6, 2019

Amazon, which paved the way for one-on-one digital marketing, has recently reported that 35% of its sales come from product recommendations. We’ll share survey personalization examples for all three steps of the buyer’s journey (so, the process in which a lead becomes aware of a need, and eventually purchases our product as a solution).

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

B2B Marketing Directions

AUGUST 23, 2020

If we want "hard" evidence regarding the pandemic-driven growth of e-commerce, we need look no further than the most recent quarterly earnings reports of five large U.S. For example, in late July and early August, McKinsey & Company surveyed just over 2,000 U.S. e-commerce sales grew 97% Amazon - Online product sales increased 40%.

B2B 85

B2B Amazon Enterprise Management Customer Surveys 85

B2B Marketing Directions

MARCH 20, 2022

Marketing and customer experience pundits have been proclaiming the demise of customer loyalty for the past several years, and two recent surveys lend support to their point of view. Earlier this year, Edit and Kin + Carta published the results of a survey of 2,000 consumers in the US and the UK. Why Has Customer Loyalty Declined?

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Biznology

FEBRUARY 15, 2018

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Statistics from the resonance portion of the survey showing the emotional connection to promotional products: 71% felt happy.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Directive Agency

APRIL 22, 2022

The tool creates detailed heatmaps, scroll maps, and click reports to tell you what your website visitors do in real-time. It offers granular and inch-perfect insights into user behavior through a unique collection of features, like interactive heatmaps, session recordings, and feedback surveys. Cons of using Crazy Egg.

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

Martech

MARCH 7, 2022

It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Can I pick up the phone to report problems?

Digital Asset Management 84

Digital Asset Management Work Management Marketing Automation Services Marketing Management 84

Zoominfo

APRIL 2, 2020

According to the Insight 2020 Technology Report: IT Trends for Midmarket and Small Businesses , 66% of the SMBs surveyed reported that their workers encounter delays at least five times per week as a result of ineffective collaboration tools. By comparison, 29.3%

Small Business Marketing 100

Small Business Marketing Business Comparison Amazon 100

Inbox Insight

OCTOBER 27, 2023

First party intent data is gathered through tracking tools such as cookies and analytics, surveys and other customer feedback and allows marketers to gain better insights into their customer’s behaviors, preferences and interests. To see our latest category intent reports, take a look here. The post What is B2B Buyer Intent Data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Step 7: Report your findings to key stakeholders and decision-makers. What do they do differently?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156