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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Several pricing options are available, most under $500 per month.

Overcoming Sales Objections With Content Marketing

Sales Intelligence View

Some of the most common sales objections include hesitance over price, misunderstanding of benefits in comparison to competitors, and constant deadline delays. As sales reps, we’re constantly leaning on marketing’s resources to create sales enablement tools.

Trending Sources

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Pricing: four levels from free to $65 per month. Pricing: $97 to $297 per month.

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The 29 Best Web Analytics Tools

Webbiquity

Pricing: free. Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote. Pricing: plans start at $10 per month. Pricing: free or four levels from $10 to $38 per month. Pricing: free, $5 or $20 per month. Pricing: free.

10 Time-Saving Tools for Managing Your Social Media Following

Hubspot

All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Price: Free. Applicable network(s): Twitter & Instagram. Compare the performance of two accounts using the Comparison tool. Price: $7.49/month.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms.

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A guide to free and easy influencer research tools

grow - Practical Marketing Solutions

I asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” I was embarassed for this Fortune 500 company that equates Twitter followers with influence.

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The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing

bizible

Give potential buyers the competitor comparison they’re looking for upfront, so they don’t have to return to your site again and again to figure out how you stand up to others in your industry. The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

Telling stories through data is very powerful whether it is rank order lists or comparisons or trends. Pricing is difficult. Pricing is complex. You need to test pricing. ” For us a right hook was when Twitter suddenly turned off their share count API.

The New Science of Professional Services Marketing

Hinge Marketing

William Poundstone, in his book Priceless: The Myth of Fair Value (and How to Take Advantage of It) , explores the science of pricing in detail. Other factors, such as having a good reputation, routinely trump price. On Twitter+ or LinkedIn?

Four ways I fight for freedom and digital citizenship in the era of fake news

grow - Practical Marketing Solutions

We don’t receive a hardship allowance based on how our suffering is worse, in comparison to someone else’s. We need to understand the price of hardship to truly value the gift of freedom. Follow Anitha on Twitter , LinkedIn and her blog.

The 24 Best Email Marketing Tools

Webbiquity

Pricing: five levels from $19 to $149 per month, based on number of subscribers, with enterprise pricing by quote. Pricing: four levels from free to $9 per month based on number of followups. Pricing: free. Pricing: $9, $19, or $29 per month. Pricing: $2.50

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

The commercial version provides more in-depth analysis, such as sorting by the level of importance of each link and site linking, anchor text details, and comparison reports. The commercial version provides more in-depth details on competitive sites and there are multiple pricing options.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

Kapost and Skyword are higher priced (but also more comprehensive) solutions but should be evaluated based on the depth of content marketing required (and certainly not only as a mechanism for sharing ideas). Twitter Lists / Saved Hashtag Searches. There is no escaping it.

10 Ways to Use Charts to Tell Better Stories

Contently

The example below shows how much Twitter’s active users have grown on both mobile and desktop over the last four years alone. Take this graph that highlights a big change in the price of Super Bowl ads. Make connections and comparisons.

The Anatomy of Shareable Facebook Video

Content Standard

You have an audience that’s willing to engage from time to time on Twitter. Imagine you’re a mid-level marketer who has a good thing going. Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Don’t want to follow Twitterers who aren’t following you? Pricing ranges from $30 to $150 per month.

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The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)

Hubspot

Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them ), and Instagram continues to expand their advertising capabilities , albeit slowly.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

How effective is social media in comparison to other digital marketing channels? Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).

6 Marketing Lessons I Learned from Lean Software Geeks

Modern Marketing

Then a Japanese competitor started beating them with far lower prices. Create a Simple Price Explanation. Price can make or break a deal. So framing the discussion around price can be one of marketing’s most vital tasks. Maurya’s team knew they needed a simple explanation for price. They anchored their price against the costs of solutions they knew their customers were already using.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Pricing.

What the Top 4 Social Networks Can Do For Your Social Commerce Revenue

Hubspot

Twitter. Who: Retailers use Twitter differently based on who uses the platform. For the most part, Twitter users fall into two camps: professionals or youth. In fact, a key strategy for growing Warby Parker was utilizing Twitter as a customer service outlet.

The Top 10 Free Content Analytics Tools

Contently

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. You’ll see side-by-side comparisons of your ranking, traffic overview, and referrals.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

The potential of blockchain technology: what every marketer should know

chiefmartech

My friend, and leading blockchain industry analyst, William Mougayar (subscribe to his excellent blog ), who wrote The Business Blockchain , makes this comparison frequently. So they trade their dollars or Bitcoins for Zoozs, which increases the price of a Zooz to $2.

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Create. Captivate. Engage. The Art of Interactive Experiences

distribion

Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The past few years have witnessed a dramatic shift in the way marketers operate to be successful.

The Resurgence of Email Marketing

Marketing Action

It has long been described as a “soft science,” with difficult-to-measure elements including presence and exposure: a full 45% of brands say that measuring ROI for Twitter campaigns is their number-one challenge with Twitter marketing.

How Can Content Marketing Generate Leads?

NuSpark

Product Comparisons. In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn.

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57 Notable and Unique Content Marketing Ideas

Writtent

Pricing Guides. If you’re in a price-sensitive industry and offer better rates than your competitors, why not cut down your prospects’ research by creating a quick chart that shows how you stack up against the others? Product Comparison Guides. Twitter Chats.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors.

How to Save 4 Hours on Every Piece of Content You Create

Contently

Here’s a comparison of many hours it takes you to finish a story with a freelancer on your own versus how long it takes using Contently. How many rounds of revisions are you expecting for a set price?

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Don't forget to use the available functions of Social Media too: Twitter polls, Facebook reactions, Instagram double taps (however much they may be hated)! 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result?

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Pricings, Discounts, and Annual Specials: Is this intelligence listed on their website?

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3 Advanced Tactics for Better Buyer Personas

SnapApp

Do they keep up to date on current events with TV, newspapers, or Twitter? Whether it’s search terms at the top of the funnel or price comparisons at the bottom, different buyer personas will ask different questions and have different requirements at each stage.

Effective Calls to Action Require More Science Than Art

Hinge Marketing

Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” The presence of the print-only deal didn’t actually change the price point or value proposition of the other two subscriptions.

How To Overcome The 4 Main Challenges In B2B Content Marketing

B2B Marketing Insider

Visible pricing and a clear comparison of features is cited most often as the biggest B2B content gaps. Follow Michael on Twitter , LinkedIn , Facebook or Subscribe to his B2B Marketing Insider Blog.

Effective Calls to Action Require More Science Than Art

Hinge Marketing

Take a look at Twitter’s “Sign up for Twitter” CTA: An effective CTA helps the user answer the question, “What do I do next?” The presence of the print-only deal didn’t actually change the price point or value proposition of the other two subscriptions.

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The 6 Major Buying Influencers

Sales Intelligence View

Basically everything has changed since 2006; Twitter was founded in 2006 – think about how much Twitter alone has changed the sales game. If your competitor offers the same solution as you for half the price, that alternative may become more attractive.

What’s Your ROI?

ANNUITAS

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Not having transparent pricing or clear comparison tools is often the issue here. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com.

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3 Steps to Blow Your Visitor’s Mind with Content Marketing

Marketing Action

Or an intent to comparison shop? You can follow Larry on Twitter and Google+. In every marketing channel – whether it’s paid search, content marketing, email, or any other channel you’re using to drive leads and sales – the key to success is standing out from the noise.