What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Several pricing options are available, most under $500 per month.
Overcoming Sales Objections With Content Marketing
Sales Intelligence View
MARCH 26, 2013
Some of the most common sales objections include hesitance over price, misunderstanding of benefits in comparison to competitors, and constant deadline delays. As sales reps, we’re constantly leaning on marketing’s resources to create sales enablement tools.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Pricing: four levels from free to $65 per month. Pricing: $97 to $297 per month.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Pricing: free. Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote. Pricing: plans start at $10 per month. Pricing: free or four levels from $10 to $38 per month. Pricing: free, $5 or $20 per month. Pricing: free.
Thesis vs Genesis – Comparing Premium WordPress Themes
SEPTEMBER 6, 2011
Over the last few months, I’ve been asked what I thought of both themes, and now that I’ve had a bit of experience with both, I thought I’d share the head-to-head comparison of both frameworks. Pricing. Thesis vs Genesis – Comparison Summary.
The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. High initial price point.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms.
A guide to free and easy influencer research tools
grow - Practical Marketing Solutions
AUGUST 11, 2014
I asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” I was embarassed for this Fortune 500 company that equates Twitter followers with influence.
The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
FEBRUARY 8, 2016
Give potential buyers the competitor comparison they’re looking for upfront, so they don’t have to return to your site again and again to figure out how you stand up to others in your industry. The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying.
The New Science of Professional Services Marketing
FEBRUARY 9, 2015
William Poundstone, in his book Priceless: The Myth of Fair Value (and How to Take Advantage of It) , explores the science of pricing in detail. Other factors, such as having a good reputation, routinely trump price. On Twitter+ or LinkedIn?
How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth
JANUARY 5, 2016
Telling stories through data is very powerful whether it is rank order lists or comparisons or trends. Pricing is difficult. Pricing is complex. You need to test pricing. ” For us a right hook was when Twitter suddenly turned off their share count API.
The 24 Best Email Marketing Tools
FEBRUARY 2, 2017
Pricing: five levels from $19 to $149 per month, based on number of subscribers, with enterprise pricing by quote. Pricing: four levels from free to $9 per month based on number of followups. Pricing: free. Pricing: $9, $19, or $29 per month. Pricing: $2.50
10 Ways to Use Charts to Tell Better Stories
AUGUST 8, 2016
The example below shows how much Twitter’s active users have grown on both mobile and desktop over the last four years alone. Take this graph that highlights a big change in the price of Super Bowl ads. Make connections and comparisons.
The Anatomy of Shareable Facebook Video
JANUARY 6, 2017
You have an audience that’s willing to engage from time to time on Twitter. Imagine you’re a mid-level marketer who has a good thing going. Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
Kapost and Skyword are higher priced (but also more comprehensive) solutions but should be evaluated based on the depth of content marketing required (and certainly not only as a mechanism for sharing ideas). Twitter Lists / Saved Hashtag Searches. There is no escaping it.
7 Critical Tools of the Trade for B2B SEO Competitive Analysis
JULY 10, 2012
The commercial version provides more in-depth analysis, such as sorting by the level of importance of each link and site linking, anchor text details, and comparison reports. The commercial version provides more in-depth details on competitive sites and there are multiple pricing options.
The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)
SEPTEMBER 10, 2015
Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them ), and Instagram continues to expand their advertising capabilities , albeit slowly.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Don’t want to follow Twitterers who aren’t following you? Pricing ranges from $30 to $150 per month.
6 Marketing Lessons I Learned from Lean Software Geeks
It's All About Revenue
MARCH 10, 2012
Then a Japanese competitor started beating them with far lower prices. Create a Simple Price Explanation. Price can make or break a deal. So framing the discussion around price can be one of marketing’s most vital tasks. Maurya’s team knew they needed a simple explanation for price. They anchored their price against the costs of solutions they knew their customers were already using.
Top Internet strategy, marketing and technology links for the week of March 30, 2013
MARCH 30, 2013
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
How effective is social media in comparison to other digital marketing channels? Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).
What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
MARCH 26, 2015
Twitter. Who: Retailers use Twitter differently based on who uses the platform. For the most part, Twitter users fall into two camps: professionals or youth. In fact, a key strategy for growing Warby Parker was utilizing Twitter as a customer service outlet.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Pricing.
The potential of blockchain technology: what every marketer should know
MARCH 29, 2017
My friend, and leading blockchain industry analyst, William Mougayar (subscribe to his excellent blog ), who wrote The Business Blockchain , makes this comparison frequently. So they trade their dollars or Bitcoins for Zoozs, which increases the price of a Zooz to $2.
How to Engage Hyperactive Tech Buyers: Insights from TechTarget
Savvy B2B Marketing
NOVEMBER 18, 2010
These researchers are looking for the best solution from the best vendor for the best price with the best fit for their company. Generally, if the product is highly commoditized and at a low price point, the time frame for research and purchase is short.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. You’ll see side-by-side comparisons of your ranking, traffic overview, and referrals.
See What Content Marketing Success Truly Looks Like
SEPTEMBER 9, 2016
The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. In our highly competitive digital landscape, finding an area of untapped content potential is an increasingly difficult task; but it is possible, if you consider a few different comparison points.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.
Create. Captivate. Engage. The Art of Interactive Experiences
MARCH 15, 2017
Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The past few years have witnessed a dramatic shift in the way marketers operate to be successful.
The Resurgence of Email Marketing
SEPTEMBER 22, 2015
It has long been described as a “soft science,” with difficult-to-measure elements including presence and exposure: a full 45% of brands say that measuring ROI for Twitter campaigns is their number-one challenge with Twitter marketing.
Robert Scoble on Global Impact of Social Media and Effective Use of Twitter
JUNE 29, 2008
The downsides of such access are the horror stories of price comparisons and margin evaporation. Scoble and I had a great conversation with a few laughs and insights into how he avoids information overload with technologies including Twitter and Friend Feed. Time 24:19. This podcast you’ll get the big picture of social media with Robert Scoble ,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors.
How Can Content Marketing Generate Leads?
APRIL 12, 2014
Product Comparisons. In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn.
Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities
OCTOBER 23, 2013
Amazon dealt a hard blow to local retailers when they released the Price Check App just before the 2011 holiday shopping season. As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
Pricing Guides. If you’re in a price-sensitive industry and offer better rates than your competitors, why not cut down your prospects’ research by creating a quick chart that shows how you stack up against the others? Product Comparison Guides. Twitter Chats.
3 Advanced Tactics for Better Buyer Personas
FEBRUARY 23, 2015
Do they keep up to date on current events with TV, newspapers, or Twitter? Whether it’s search terms at the top of the funnel or price comparisons at the bottom, different buyer personas will ask different questions and have different requirements at each stage.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Pricings, Discounts, and Annual Specials: Is this intelligence listed on their website?