Trending Sources

Engaging Earlier and Higher with Financial Peer Comparisons

The ROI Guy

Your reps need to leave the feature / price pitch at home. And CXO buyers rely heavily on peers – both in collaboration and in comparison. A common mantra for many sales strategies is to "Engage earlier and higher".

11 Pricing Page Examples To Inspire Your Own Design

Hubspot

Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.

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7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. Format: PDF File Price: $495 Order From: www.raabguide.com/abmguide. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Several pricing options are available, most under $500 per month. As with UberVU, several pricing / service levels are available under $500 per month.

Overcoming Sales Objections With Content Marketing

Sales Intelligence View

Some of the most common sales objections include hesitance over price, misunderstanding of benefits in comparison to competitors, and constant deadline delays. As sales reps, we’re constantly leaning on marketing’s resources to create sales enablement tools.

Hosted Email Service Price Comparison: Part 1

WebMarketCentral

And also similar to web hosting providers, there are few significant functional differences to separate one from another, so the choice largely comes down to personal preference, and—as with all commodities—price. Again, price isn't the only factor when selecting a hosted email platform.

Hosted Email Service Price Comparison: Part 2

WebMarketCentral

Again, price is only one of several factors to consider when selecting a hosted marketing email platform. 2) Service Level: Service tends to increase roughly proportionately with price. Platforms priced in the midrange often offer additional levels of assistance.

How customer values are transforming brands today

Biznology

A more general interpretation is Webster’s definition of value which refers to the “worth, usefulness or importance in comparison with something else.” degrees of good or bad) using a basic formula: the benefit divide by the price.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), Pricing details are published on their Web site – which is itself typical of SMB products.) This pricing is low even among SMB demand generation systems.

CRM 2

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Pricing: four levels from free to $65 per month. Pricing: $97 to $297 per month. Pricing: free or $187 per year. Pricing: $499 or $1,199 (one-time). Pricing: four levels from $50 to $400 per month. Pricing: four levels from $82 to $832 per month.

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The 29 Best Web Analytics Tools

Webbiquity

Pricing: free. Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote. Pricing: plans start at $10 per month. Pricing: free or four levels from $10 to $38 per month. Pricing: free, $5 or $20 per month. Pricing: free.

Do the ROI / TCO Calculators / Sales Tools support product configuration and pricing?

The ROI Guy

Yes, most ROI / TCO Tools include the configuration and pricing of solutions. In these and perhaps other cases, it may not desirable, or sometimes even possible to price the solution properly.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Special pricing, special selection and a special connection that comes with understanding an individual shopper’s behavior make for a powerful marketing system.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. High initial price point.

Tips for Testing and Measuring Marketing Campaigns to Improve Results

bizible

These comparisons will then enable you to find out which variant performs best. Test the Pricing of Your Goods or Services. If you want to amplify your marketing results it is also beneficial to test the pricing of your goods or services.

Test 36

20 Secret Santa Gift Ideas Your Coworkers Will Love

Hubspot

You spend all day with your coworkers, but come time for your annual gift exchange, you're stuck trying to figure out exactly what Suzie will want that's also in your price range. Price: $9.99. Price: $8.00. Price: $4.99. Price: $9.00. Price: $7.00.

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B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I'll make a formal announcement next week about price and availability of the new report. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information.

How are the Alinean ROI / TCO Calculator / Sales Tools updated, for changes such as pricing, research updates, etc?

The ROI Guy

It is very easy for us to continue to evolve and maintain the content, configurations and pricing, value propositions and calculations, default metrics and more within the ROI / TCO Calculators / Sales Tools.

10 Time-Saving Tools for Managing Your Social Media Following

Hubspot

All the tools vary in price and network specificity, so you're sure to find something that meets your team's unique needs. Price: Free. Compare the performance of two accounts using the Comparison tool. Price: Starts at $9.99/month. Price: Starts at $500/month.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

When it comes to depth, TrustRadius and DiscoverCloud stand out, although I was also impressed by the feature details and actual pricing information in G2Crowd.

Review 149

Book Review: DISCOVER Questions Get You Connected

Webbiquity

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. In the age of empowered buyers, business is often won by the sales person who asks the best questions.

The Most Important Force for Increasing Leads and Sales

Webbiquity

In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. High initial price point.

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. In fact, the only category where Act-On scores higher than everyone else is pricing. Today I’ll present the third and (mercifully?)

How NOT to select – and work with – a website design agency

EMagine B2B Blog

Start with the fact that it’s never an “apples to apples” comparison …maybe not even apples to oranges. Agencies vary widely in price, methodology, core competencies, creative capability, pricing models, technologies supported, and a host of other factors. No question about it, finding the right web design agency is tough …very tough.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Comparisons, cost, and pricing terms. For bottom-of-funnel, what I recommend for my clients are demos/free trials, customer stories, comparison/spec sheets, webinars, events, and even mini-classes or workshops. Evaluation and comparison sheets.

Measuring Marketing Effectiveness: 5 Metrics You Need to Track

Salesfusion

Are those leads worth the price tag? For example, you might use these metrics to determine effectiveness in comparison to your own results from previous quarters, years, etc. or you might use them to determine effectiveness in comparison to industry benchmarks.

Long-Term Leads Demand Attention Now

ViewPoint

They’re looking to you for what is frequently called column fodder, or price comparison after-the-fact, to justify the purchase of a competitive offering. If on the other hand, all 80 are worked appropriately, and sales closes 20% of the total at an average selling price of $250,000, revenue is doubled. Near-Term Opportunities are Important, But So is Keeping the Pipeline Full. Your sales team likes nothing better than getting leads with a high probability of closing soon.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Compete campaigns are popular search marketing campaigns (typically) where brands target a competitor’s name as the keyword to promote a landing page that shows a comparison between their product and a competitor’s product.

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Peaches, Netflix, and Sales Intelligence – Try Before You Buy

DiscoverOrg

Salespeople can win on sheer tenacity, charm, price, previous relationship, etc. Trial vs. Comparison. “Try before you buy” is the new world order. Whether it’s a free month of Netflix, a $0.99

Buy 65

Facebook vs. Google: Choosing Between Digital Advertising Giants

Fathom

There are a lot of angles you can make this comparison from, but we’re going to take it from the cost effectiveness angle. Whether this increased price is worth it depends on details such as your goals, your industry, and your audience. Facebook and Google.

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. Despite a vibrant U.S.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms.

Stats 141

What’s the Real ROI of Content Marketing?

Modern Marketing

Paid search is largely seen as one of the most effective marketing practices so we did a side-by-side comparison. But it shows that over time, content marketing proves be a valuable strategy, with a low cost-per-lead price tag.

B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”

The Forward Observer

Examples include demos, product sheets, pricing guides. pricing, testimonials, case studies, etc.). Content that is most relevant to the buyer at this stage would help her weigh her options such as comparison white papers, expert guides, webinars, videos, etc.

How to Write a Business Plan: A Step-by-Step Guide (With Examples)

Hubspot

JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. We will maintain our price comparisons to include those available on line. Competitive Comparison.

How Ecommerce Can Capitalize on How Men and Women Use Pinterest

Hubspot

Men figure out what they want and then buy it , often without regard for the brand or the price. Women spend their time on Pinterest seeking out different options, better prices, cheaper brands, and more creative ways to get what they want.

The 24 Best Interactive Websites of 2015

ScribbleLive

Best interactive qualities: Sliding scales allow the user to select from a host of data points—number of years in a location, home price, future projections for rent growth and more—to bring clarity to their decision to rent or buy.

For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

There are several reasons why prospects are demanding higher discounts and making it harder for you to achieve your goals: Buyers are more empowered, with on-line / social resources readily available to research your competition and obtain competitive pricing. A lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator.