2023 SaaS Buying Trend Forecast: Here’s What Industry Experts Are Predicting
LeanData
JANUARY 5, 2023
After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . Plus, with increased access to information, evaluation and comparison, buyers complete the majority of the buying process before engaging with the vendor.
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