B2B Marketing Insights - WE

APRIL 27, 2018

Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. This is one key area where we can actually draw comparisons between B2B and B2C businesses. Target Audience. This is another major factor that distinguishes B2C businesses. Product vs Service-Based Businesses.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. It's P2P and ONLY “personal&# brands exist in my Twitter stream.

Twitter 145

Twitter CRM Business Paid Search Agency 145

LEADership

AUGUST 20, 2013

The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. It’s not about YOU.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40