Kevin Indig

APRIL 1, 2023

By measuring the right metrics. We tend to romanticize writing for the web, but good content is the result of a measurable process. However, most teams don’t measure quality effectively to understand how to keep it high. The same principle applies to content. Only few companies achieve high output with high quality.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

KoMarketing Associates

MAY 17, 2023

Demand Metric recently partnered with Align BI to publish “The State of Marketing Measurement” report, and researchers compared “Star Performers” — those who exceeded their marketing goals in 2022 — to “Core Players” (marketers who met achieved goals) and “Under Performers” (marketers who missed their goals).

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

PureB2B

JUNE 24, 2022

Today we’re going back to basics and reminding ourselves of what to measure and how to do it effectively. What is Campaign Measurement? Campaign measurement is the process of measuring the impact of your marketing or advertising efforts against your campaign goals. Metrics to Measure Campaign Effectiveness.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

Customer Experience Matrix

FEBRUARY 19, 2018

John Wanamaker, patron saint of marketing measurement. Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. Again, there might be formal split tests or more casual comparison of results.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Measuring intent. “In Image: ZoomInfo.

Intent 92

Intent Intent Signal Campaigns Zoominfo 92

SendX

JUNE 12, 2020

It’s one of the most measurable ways of marketing. Once you choose a time period, then stick to it to make accurate comparisons each time. We all rely on data, analytics & colourful graphs. Thank God we made the move because my gut is very moody. With email marketing, you own the content, list and all your data.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps. Use figures, charts, and tables.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? But how are you measuring that transactional embrace? Let’s Use RFM to Measure Customer Loyalty! Consumers are Back, But Different.

Loyalty 98

Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Using this feedback, you can be sure to.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Using this feedback, you can be sure to.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. This helps you easily identify such content and track and measure its performance.

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

Oktopost

JANUARY 12, 2021

But it would help if you had some way of understanding and measuring how successful these methods are. How do you measure B2B CX? Measuring the B2B customer experience involves different KPIs than B2C eCommerce sites. B2B CX Measurement Methods. Here are the main ones to look at when measuring your B2B CX.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Vision Edge Marketing

JULY 11, 2017

A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue of measurement methodologies. As we were discussing their measurement playbook , they used the terms measures and metrics interchangeably. Well, no, not exactly.

Planning 162

Planning Lock-In Work Management Comparison 162

KoMarketing Associates

MARCH 7, 2017

The most fundamental of all performance metrics when measuring an SEO program. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. These performance metrics form the basis of almost every SEO program, even if they only indirectly impact specific B2B business results.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

Anyword

MARCH 14, 2024

Customizable Comparisons for Tailored Insights Understanding that not all content serves the same purpose, Anyword introduces a level of customization in benchmarking that is unparalleled. This adaptability allows you to handpick the specific types of content for comparison, guaranteeing a meaningful “apples to apples” analysis.

Advertising Benchmark 98

Advertising Benchmark Lead Ranking Lead Scoring Comparison 98

Sharpspring

JUNE 1, 2020

In this post, we’ll talk about how to measure marketing automation and the types of metrics that prove the value of your efforts. Be sure to also include general productivity metrics in your monthly goals and measurement, including a month-over-month assessment to show how marketing automation is helping your team work more efficiently.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Lead Ranking 59

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. In a perfect world, we’d only need to measure revenue.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Mass Analytics

DECEMBER 8, 2021

Jim Spaeth, from Sequent Partners , kicked off the day by reminding the audience that the first two days focused on how attribution and advanced analytics expanded to measure the marketing ecosystem and more completely estimate the value of advertising. The post Cookies’ Decay, What’s Next for Ad Measurement? Conclusion.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Marketing Insider Group

JANUARY 9, 2023

How is it measured? Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. That means a high domain authority score isn’t going to improve your ranking , but will be a good indicator of how well your website performs in comparison to competitors.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Marketing Insider Group

JUNE 1, 2021

Your efforts, campaigns, and strategies are all trackable and measurable. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings. How and what you measure should align with the goals in your content strategy. What Will Your Measure?

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

APRIL 21, 2015

B2B marketers can run Google Webmaster Tools search query reports on a monthly basis to evaluate page performance and keyword visibility performance for all web activity, mobile device usage, and in comparison. B2B Online Marketing Blog Marketing Measurement Mobile Marketing'

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

SmartBug Media

JUNE 24, 2021

If you’re unsure of the answer, measuring your social media share of voice will help. In this post, find out what exactly share of voice is, why it’s important to measure your share of voice, and how to measure share of voice on social media. Historically, SOV was primarily used to measure share on paid advertising.

Social Media 52

Social Media Tips Media Paid Social Agency 52

Martech

OCTOBER 11, 2023

Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 115

Planning Marketing Plans Spending Network Marketing 115

Convince & Convert

DECEMBER 7, 2015

By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. But while many marketers have spent the better part of the year getting used to the platform itself, one of the biggest things that’s still confusing people is measuring success of content on Snapchat. 6 billion views (with a b). That’s massive.

Branding 111

Branding Brand Identity Mobile Marketing Youtube 111

Vision Edge Marketing

JUNE 6, 2023

In comparison to the CMO, the CGO has a broader focus. Define customer experience goals and measures : Th CGOs define what exceptional customer experiences look like and how they will be measured. American Express, a financial services company, has set customer experience goals and measures for each of the mentioned measures.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done? Check out today's post where we're digging into the data and the different approaches, processes and technologies that will ensure your content is moving the needle for your organization.

Analysis 113

Analysis Marketing Report Content Analytics 113

Martech

APRIL 18, 2023

Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity. Performance measurement. What goes into a successful ABM strategy? Best practices that have emerged focus on these five core areas: Data enrichment Account targeting.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Marketing Management 99

Engagio

FEBRUARY 14, 2024

Loosening up quality control measures is something Demandbase will never do. Second, there needs to be an accuracy measurement with match tests. A vendor should include the processing of cookies to have a more complete match comparison. To accomplish this, place a JavaScript tag on your webpages.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Martech

NOVEMBER 20, 2023

This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Demos and Comparisons: After receiving RFP responses, narrow down your list to three or four solutions that align with your requirements. Set up demos with these vendors to make relevant comparisons.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. In terms of driving measurable behavior, conversions, revenue, loyalty and advocacy, etc. I see five. they are of course correct.

Social Media 164

Social Media Media Twitter Click Rate 164

Customer Experience Matrix

AUGUST 2, 2012

One useful measure is employee counts, which are a reasonable proxy for expenses and operating efficiency. The news is better for HubSpot, whose apparent productivity decrease (measured in clients-per-employee) vanishes when you measure revenue per employee instead. Still, profits will have to matter eventually.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105