PureB2B

FEBRUARY 25, 2018

Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. Are you thinking about your customers’ points of view? These mistakes can create unnecessary barriers for your potential customers, which is never good. Media and Publishing.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

ClearVoice

FEBRUARY 3, 2019

Shopify is an excellent solution but is more targeted to e-commerce and so I don’t include it in this head-to-head comparison. 'For Are the templates easy to customize? They do everything from chatting with customers (at any/all times) to managing inventory, bookkeeping, and marketing.” Design Flexibility.

Comparison 61

Comparison Work Management Marketing Management Template 61

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. However, you don’t yet have a comparison. Wrangling Data.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Generaitiv also has its own token, $GAI, which enables users to access premium features on the platform, such as custom AI model training. Intellimize creates and optimizes landing pages.

Marketing AI 99

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 99

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. They must provide real value in the right place at the right time.

Trust Marketing 102

Trust Marketing Loyalty Ad Building Planning 102

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Use a comparison tool on their phone to find the lowest price.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? A comparison of major LLMs If I had to choose only one AI tool, it would be OpenAI’s ChatGPT. Integrations.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Marketing Insider Group

OCTOBER 27, 2020

You’ll put all this together into a content calendar and commit to a cadence of publishing. Lots of spam and unqualified leads enter your CRM (customer relationship management) platform. If you want to rank, which is a core tenet of content marketing, you must be a publishing machine. industry groups and publications).

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

KoMarketing Associates

SEPTEMBER 24, 2019

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. By comparison, the majority of respondents (61 percent) also stated that they are “very successful” at achieving their customers’ content marketing goals.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

Brandpoint

JULY 16, 2020

Many organizations come to the realization they’re missing out on potential customers if they’re not publishing relevant, engaging content to their websites and social media sites. For the sake of comparison, however, here are some of the best advantages of the two different options. If so, you’re far from alone.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

TrustRadius Marketing

JUNE 20, 2022

10 Unlimited audits Customer support Affordable paid plans Feature availability Followers per audit Limited analytics for free plan. The full feature set for Talkwalker requires customized pricing. See a full comparison of FollowerAudit plans here. A community search tool can help you identify potential customers on Twitter.

Social Media 116

Social Media Analytics Work Management Media 116

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. You can also flip the equation to conduct a content gap audit for your published pieces. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. In comparison to the CMO, the CGO has a broader focus. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

KoMarketing Associates

SEPTEMBER 6, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals. In a year-to-year comparison, time to consume requested content has gone down by 26 percent among Consultants, and 25 percent among Executive VPs.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

KoMarketing Associates

JUNE 11, 2019

As B2B marketers look to reach out to C-level prospects and customers, new research suggests that they may want to make their content more innovative to capture the attention of these individuals. In a year-to-year comparison, time to consume requested content has gone down by 26 percent among Consultants, and 25 percent among Executive VPs.

Marketing Report 121

Marketing Report B2B Marketing B2B Marketing Budget 121

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Marketing Insider Group

JULY 7, 2020

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Animalz blog

JUNE 28, 2023

Sacra has over 1,211 Q&A pairs from expert interviews published, like this one with Intercom’s CEO and CSO. Jan-Erik says they’ve developed two storytelling hooks that work particularly well for Sacra: golden nuggets and unusual comparisons. At Animalz, we create long-form, well-researched articles for our customers.

Research 68

Research Startups Comparison Storytelling 68

TrustRadius Marketing

OCTOBER 3, 2022

Very few companies provide this type of intent data, and most are publishers. Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. What distinguishes TrustRadius downstream intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”).

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Differentiation 141

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. Here’s why: If you start ‘selling’ too early, you risk irritating the customer and losing the sale.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Content Standard

JULY 1, 2022

Content marketing budgets could seem like easy prey in these scenarios, especially in organizations where executives are less well-versed in content strategy and content’s influence on customer behavior. As a result, their customers never questioned their commitment. Never make cuts at the expense of your customers.

Marketing Budget 118

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 118

DivvyHQ

AUGUST 20, 2021

In today article, we're focusing in on the comparison between DivvyHQ vs. Asana. When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against.

Comparison 94

Comparison Content Marketing Planning Enterprise Management 94

RebelMouse

APRIL 28, 2021

In a nutshell, we can customize Entry Editor to allow your writers and editors to seamlessly piece together a newsletter from your existing content. Once you have a custom Entry Editor set up for your newsletters, you simply access the format directly from your hamburger menu (?), How Does It Work? Creating a Newsletter.

Newsletter 97

Newsletter Screencast Template Custom Publishing 97

Heinz Marketing

SEPTEMBER 25, 2022

It’s easier than ever to find reviews and comparisons with a simple search. I tried the demo and have been sooo impressed with the customer care for questions and following up. Intuitive publishing allows you to plan, collaborate, and schedule content for all your social channels. And even more powerful with sites like G2.

Paid Search Agency 65

Paid Search Agency Comparison Advertising Agencies Social Media 65

DivvyHQ

DECEMBER 17, 2021

In this post, part of a content marketing platform comparison series, we’re digging into the similarities and differences between DivvyHQ and Welcome (formerly Newscred). Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from.

Content Marketing 82

Content Marketing Comparison Planning Enterprise Management 82

Hubspot

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. You've underinvested in customer experience.

Work Management 66

Work Management Marketing Management Peer-to-peer Zoominfo 66

Parse.ly

DECEMBER 7, 2022

customers, I get a lot of questions from writers and editors about reports. Some people prefer to do most of their content analysis in the dashboard because they can click around and customize it quickly. Identifying and understanding evergreen stories is another common topic our customers are interested in.

Analytics 52

Analytics Comparison Custom Publishing Stats 52

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

DivvyHQ

OCTOBER 22, 2021

For your enterprise content team to consistently create and publish content across multiple channels, you’re going to need the support of technology. Today, we’re focusing in on the comparison between DivvyHQ vs. Contently. With the right platform, you can be more organized, productive and efficient. Which platform is the best fit?

Enterprise Management 81

Enterprise Management Comparison Marketing Management Content 81

Bannerflow

NOVEMBER 7, 2022

Our product with its powerful creative automation has been able to help our customers achieve great results over time in Display channels. We’re currently running a beta test that will enable our customers to easily create beautiful and publish-ready social media ads in the Bannerflow platform. But it doesn’t end there.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Custom Publishing Social Media 52