Oktopost

JUNE 14, 2021

Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? The best way to do this is to produce highly focused content that caters to a small segment of your audience.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

DivvyHQ

DECEMBER 17, 2021

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a content marketing platform comparison series, we’re digging into the similarities and differences between DivvyHQ and Welcome (formerly Newscred).

Content Marketing 82

Content Marketing Comparison Planning Enterprise Management 82

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Brandpoint

JULY 16, 2020

So you recognize that your company could really benefit from a solid, well-conceived content marketing strategy. But perhaps you don’t know where to find the writing, design and marketing strategy professionals who can help make that happen. Content marketing agencies across the U.S. If so, you’re far from alone.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

DivvyHQ

JANUARY 21, 2022

If you're in the market for a content marketing platform, you'll likely have your hands full sifting through the wide variety of options. But as it turns out, there are only a small number of platforms that truly serve as a complete, content operations system for enterprise brands.

Enterprise Management 71

Enterprise Management Content Marketing Comparison Planning 71

DivvyHQ

OCTOBER 8, 2021

Technology has become a must-have for streamlining content ideation, planning, publishing, and more for content marketing teams. Here's a head-to-head comparison of DivvyHQ vs. Wrike. Let's see which is the best fit for content marketing teams. Need some help?

Planning 74

Planning Content Marketing Comparison Enterprise Management 74

DivvyHQ

OCTOBER 1, 2021

If you're looking at content marketing platforms and budget is a factor, you're going to want to check out this week's platform comparison: DivvyHQ vs. Workfront. Which platform is the best bang for your buck?

Content Marketing 74

Content Marketing Comparison Planning Enterprise Management 74

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

DivvyHQ

SEPTEMBER 24, 2021

We've heard from many that finding the ideal content marketing platform is harder than it sounds. There are so many tools out there that claim to be the perfect fit for content teams, but end up being too small/simple, or too complex and clunky. In this post, we're focusing in on the comparison between DivvyHQ vs. Trello.

Content Marketing 74

Content Marketing Comparison Planning Enterprise Management 74

DivvyHQ

AUGUST 20, 2021

When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed. In today article, we're focusing in on the comparison between DivvyHQ vs. Asana. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against.

Comparison 94

Comparison Content Marketing Planning Enterprise Management 94

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

DivvyHQ

SEPTEMBER 10, 2021

We’ve heard plenty of horror stories from prospects who are sifting through the proverbial haystack trying to find a content marketing platform that fits their situation. In today article, we're focusing in on the comparison between DivvyHQ vs. Monday.com. Which platform might be the best fit for your team?

Content Marketing 67

Content Marketing Comparison Planning Enterprise Management 67

KoMarketing Associates

SEPTEMBER 11, 2019

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve. B2B Marketers See More Success with Innovative Content. About five percent admit that they are overall “unsuccessful.”.

Marketing Report 121

Marketing Report Content Marketing Brand Identity Branding 121

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

Statistics 81

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 81

DivvyHQ

OCTOBER 22, 2021

Today, we’re focusing in on the comparison between DivvyHQ vs. Contently. With the right platform, you can be more organized, productive and efficient. But with so many solutions available, it’s a good idea to compare options. Which platform is the best fit?

Enterprise Management 81

Enterprise Management Comparison Marketing Management Content 81

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. But what makes content truly reign supreme? Let’s look at some interesting statistics about content marketing to elevate your content game.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Walker Sands

JUNE 20, 2023

What does this mean for B2B marketers? The best place to start is your web content marketing strategy. Give Gen Z a reason to believe in your business with web content marketing that: Shares transparent information : The more helpful and clear Gen Z finds information, the more likely they are to trust it.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

SmartBug Media

APRIL 3, 2023

How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins. Buyer personas are different representations of your ideal customer(s) and are essential to a robust content marketing strategy. When they consume this content, they instantly become more qualified.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Conductor

AUGUST 5, 2021

It’s more important than ever to have access to rich SEO insights around how content is currently performing, how it compares to competitors, and most importantly, how to improve and optimize performance moving forward. Know what to write and how to write it with AI-driven recommendations from Content Guidance. Learn more here.

Features 116

Features Content Marketing Content SERP 116

Scoop.it

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

KoMarketing Associates

APRIL 12, 2017

Many B2B marketers have a content marketing strategy, but new research sheds light on how B2B enterprise marketers, in particular, are finding success with this tactic. Most Effective” vs. “Least Effective” Content Marketers. Only 19 percent of least effective B2B enterprise marketers did the same.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

SmartBug Media

SEPTEMBER 23, 2020

Content Marketing has been a popular theme during the first day of INBOUND this year. Our SmartBug ® strategists and consultants have compiled today’s session highlights and are sharing their top insights around the different sessions that took place today around Content Marketing. Where are the gaps? Start there.

Top of Funnel 119

Top of Funnel Content Marketing Urgency Marketing Content 119

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions.

Trends 92

Trends Content Marketing Content Curation 92

ConvertKit

OCTOBER 30, 2018

Before you unleash yourself to create a ton of affiliate marketing content, let’s take a step back and talk about successful content marketing as a whole and we’ll end with some solid content marketing examples you can use an affiliate marketer. Where does affiliate marketing content fit in?

Examples 91

Examples Content Marketing Content Case Studies 91

DivvyHQ

JULY 8, 2022

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Advertising Benchmark 122

Advertising Benchmark Marketing Report Content Marketing Content 122

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Comparison Content. Deep Dive" Technical Content. Serial IT Specialists.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

Martech

FEBRUARY 28, 2024

Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.), What does that research look like? retail brands must be present, helpful and authentic online. What is business casual?” “How

Trust Marketing 102

Trust Marketing Loyalty Ad Building Planning 102

Marketing Insider Group

JUNE 16, 2015

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. These buyers seek content that will help them progress from basic to advanced topics in their new technology focus. Comparison Content. Deep Dive" Technical Content. Serial IT Specialists.

Planning 120

Planning Content Marketing Comparison FAQ 120

DivvyHQ

AUGUST 27, 2021

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Basecamp.

Content Marketing 105

Content Marketing Planning Enterprise Management Content 105

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. Stop creating content w/ out first understanding & prioritizing audience’s information needs. lisabeets Click To Tweet.

Research 91

Research Content Marketing Work Management Paid Search Agency 91

Contently

APRIL 18, 2016

Great content needs the same balance—and if you stretch out the comparison—often uses the same classic recipes. Check out the full infographic below to learn more about the mixology of content marketing—and see if you’re inspired to mix up a few content cocktails of your own.

Content Marketing 110

Content Marketing Advertising Agencies Paid Search Agency Content 110