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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Here’s how you can put it to use for your new company. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Keep the focus on your customers and their needs, not your company. Give me a break, you say.

Startups 338
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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Lenny's Newsletter

Brought to you by Ezra —The leading full-body cancer screening company | Vanta —Automate compliance. Lenny may be an investor in the companies discussed. He is also the author of Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty and publishes a popular product management newsletter.

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15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

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MarTech’s CRM experts to follow

Martech

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

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The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools.

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