Trending Sources

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). I sampled leading marketing automation vendors for different sized companies.

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Why ad agencies need to become software companies

grow - Practical Marketing Solutions

Software as the backbone. There are many companies that have competed in this manner for years in a little industry called the software business. Buying companies that have software specialities. Elevating software development as a core competency.

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

What channels are software/SaaS marketers turning to in order to generate business? Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. There are lessons to be learned about why and how this company was successful. SuperOffice is the company in the case study.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. For the fast-growing company looking to take that next step in conquering the world, the script is familiar. With this new worldview, what Forrester calls the Age of the Customer, you’re going to need more than just email, CRM and marketing automation software.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Today, we will take a closer look at the data for software and SaaS companies. Don’t work for a Software/SaaS company?

Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. They signed up. What now?

Is Marketing Automation Right for Every Company?

The Point

Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent.

What Is CRM (Customer Relationship Management) Software?

Hubspot

Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one. And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here. What Is CRM Software?

6 Ways to Avoid Regretting Your SaaS Software Purchase

Modern B2B Marketing

The company sells high-quality, ready-to-wear, and made-to-measure shoes. Okay…but what does this have to do with SaaS software? Consider this post the logical side of your decision, as there is definitely a proper process to consider when evaluating and buying software.

Social software adoption: Riding the hype curve

Biznology

There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. Photo credit: the_exploratorium.

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

Below, we dove into several demand gen benchmarks from one industry in particular: software. 1) In terms of monthly visitors, leads, and sales opportunities generated, software companies aren't radically different from other industries.

Step Away from the Email Software and No-One Gets Hurt

The Point

In both technology (see companies like InsideSales.com , ToutApp , and others) and application, sales enablement is a hot topic in martech circles. But I also think it’s because companies look at BDR campaigns as just, well: emails.

Marketing isn’t alone — HR software landscape with 547 products

chiefmartech

My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. First, the overlap between marketing and HR is more important than ever — marketing, like software development, is a profession of acquiring, empowering, and inspiring talent.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.

Video 81

Hacking Marketing: Rethinking Marketing Management in a Software World

chiefmartech

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? After all, marketers and software developers have historically been on opposite ends of the career spectrum. Software has eaten the world — and marketing too.

Running marketing like lean software development

chiefmartech

The following article is a guest post by Monica Georgieff , marketing manager at Kanbanize , a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team.

Why SaaS Software Companies Fail with Free Trial Approaches

Fathom

Our search online to find a SaaS software solution that will make our life, workplace, shopping or anything we hope to do – better. We are told that this technology software is the EASIEST on the market. Five days pass, I have completely forgotten about this software.

FAQ 20

Why online software documentation is a necessity in businesses

Biznology

Furthermore, we have tools and software that enable collaboration, even if we are several countries away from our co-workers. One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Atri is responsible for all things marketing at the company.

Why SaaS Software Companies Fail with Free Trial Approaches

Fathom

Our search online to find a SaaS software solution that will make our life, workplace, shopping or anything we hope to do – better. We are told that this technology software is the EASIEST on the market. Five days pass, I have completely forgotten about this software.

FAQ 18

Which Marketing Software Applications Matter to B2B Marketers?

Marketing Action

Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.

Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Types of knowledge base software solutions.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations.

8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

Saugatuck Technology's Bruce Guptill released some interesting market research predicting that by 2014 the majority of new corporate B2B software purchases will be in the form of cloud software solutions (SaaS) rather than traditional on-premise software.

Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Zendesk – customer service software.

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Isn’t it time your company benefited from the social media revolution?

B2B Companies Struggle with Outdated E-Commerce Software

KoMarketing Associates

A new survey reveals the majority of B2B companies are using outdated digital commerce software. A total of 65 percent of companies are using software that’s more than two years old. As software-as-a-service becomes more prevalent, the data shows outdated software is hindering marketing and sales efforts. Nearly half (44 percent) face an uphill battle in getting their company on board with new approaches to digital commerce.

CRM 12

5 Ways to Improve Lead Generation with Marketing Automation Software

Reachforce

When contemplating the ROI of a company, one of the most common areas of focus is lead generation. With marketing automation software, marketing teams will be able […].

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. That doesn’t mean it’s the best channel for every company or even for every type of campaign.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

They don’t want to waste time and money like the companies that Straight North recently evaluated. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.

Landscape of MarTech Vendor Directories

Customer Experience Matrix

But the biggest category is the community review sites, of which the best known among markters are proably G2 Crowd , TrustRadius , and Software Advice.

Vendor 124

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Modern B2B Marketing

Here are seven critical things that marketing automation software can do for your marketing: 1. Create Relationships with Buyers Through Engagement Marketing. Marketing automation software allows businesses to test various options for email messages, landing pages, online forms, and more.

5 PPC Philosophies That Companies Should Utilize

Captora

Companies are spending millions of advertising dollars each year on major search engines with the goal of driving new customers and revenue. You know your company goals better than Google does and you should make decisions on ad spend instead of Google.

PPC 78

6 Vital Features to Look for in Marketing Automation Software this Year

Modern B2B Marketing

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Marketing automation software is not just a fancy synonym for customer relationship management software.

Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]

Crimson Marketing

So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. Elissa Fink is the CMO of Tableau Software , where their mission is to help people see and understand their data.

Inbound Marketing Software

Salesfusion

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"] Partner Portal.

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

Am I a personal brand or a company brand? In today’s legal environment, you probably can’t take your customers, your ideas, your software or anything else with you if your employment would end. The post Personal brand or company brand?

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features.

5 Companies Using Big Data Management to Fuel Their Marketing

Reachforce

Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies.