Five Content Marketing Mistakes to Avoid
AUGUST 12, 2013
Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. Companies create content for themselves not their buyer. Before you create anything – dig in deep with your current client base and your sales staff, they will give you the insight you need to create really compelling content. Companies are jumping in the raging river of social media and content marketing without a plan or measurable goals.