Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company. Or add 20 percent?

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Everything Technology Marketing

JANUARY 31, 2012

3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better. This flood of leads overwhelmed sales and distracted from the selling part of the job. The benefits of segmentation are substantial.

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Everything Technology Marketing

JANUARY 1, 2011

It was difficult to tell lead quality and impact on sales pipeline, so in the absence of real quality indicators, more was considered better. This flood of leads overwhelmed sales and distracted from the selling part of their jobs. And marketing received the blame for creating poor leads and wasting valuable selling time.

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Everything Technology Marketing

NOVEMBER 14, 2009

This article outlines a ten-step process any size company can use to successfully enter a new market. Enabling the sales team for success 9. Where and who do they go to when looking for solutions provided by your company? A GTM plan doesn’t have to be a task that consumes the entire organization months on end. Implementation 10.

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Everything Technology Marketing

AUGUST 22, 2010

This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. And many companies simply don't allocate sufficient resources for defining the right segments. In complex markets, segmentation is not trivial.

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Everything Technology Marketing

APRIL 8, 2010

This has profound implications on marketing and the way companies engage with prospects. In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach.

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Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization?

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