Crimson Marketing

OCTOBER 1, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Fewer than 10% of companies, however, actually use Big Data in a systematic way today. Fewer than 10% of companies, however, actually use Big Data in a systematic way today. What’s a well-meaning modern marketer to do?

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Fewer than 10% of companies, however, actually use Big Data in a systematic way today. Fewer than 10% of companies, however, actually use Big Data in a systematic way today. What’s a well-meaning modern marketer to do?

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

SEPTEMBER 18, 2014

“How is your relationship with Sales?” That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Virtually every one of them responded that their unit experienced difficulty getting Marketing and Sales on the same page.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

DECEMBER 18, 2012

While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. I recently came across an article that offers a good quick overview of social selling. Connecting. Check out the full article here. Corporate Marketing'

Social Media 100

Social Media Media Social Marketing Paid Search Agency 100

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. In the past, Sales could control the flow of information to some degree. Often, your sales team is not even present for much of this process. To keep your sales funnel full, you have to target the right B2B audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

APRIL 1, 2015

In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. That is exactly the work done by predictive analytics technology company Infer.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

APRIL 9, 2015

Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. 80% of companies with the highest-performing demand waterfalls have implemented #marketingautomation Click To Tweet. You can also show the CEO how marketing contributes to closed sales, and get the credit you deserve.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JULY 23, 2015

But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. Sales and Marketing departments often treat each other with a certain amount of suspicion. In reality, both have a role in meeting the company’s revenue goals. Sales has to do the follow-up.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

AUGUST 19, 2014

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Here are the main stats from the survey: Companies exceeding their revenue goals: 70% attract more than 10,000 visitors per month.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Crimson Marketing

DECEMBER 3, 2014

Let’s take a look at two very different companies that have used Big Data — and are still using it — to give their brands a big, information-driven boost. Companies Using Big Data the Right Way. Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

JUNE 26, 2014

Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. Industry Change: The changes that Marge predicts in sales model and content marketing strategy for her company and the industry in the coming years.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He has more than 20 years of experience in enterprise software, and 15 in product marketing and management roles.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople. ” 2. . The Buying Process is More Competitive.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

OCTOBER 28, 2013

There is a strong theme similarity in leading B2B companies, suggesting a herd mentality instead of unique brand messaging. “Given the prevalence of similar messages, this is an important checkpoint for many companies. Find out what information your Sales team knows. So what does this mean for you? McKinsey ).

Brand Identity 100

Brand Identity Branding B2B Correlation 100

Crimson Marketing

FEBRUARY 12, 2014

Many companies struggle with finding the right synergy between the marketing and sales departments. Sales is known as the historic revenue driver, but Marketing also plays an equal and commonly unknown role. Corporate Marketing Partner Marketing Podcasts'

Advertising Agencies 100

Advertising Agencies Generation Paid Search Agency Marketing 100

Crimson Marketing

AUGUST 7, 2014

Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Frank views: Kraft Foods needed to know which marketing channels had the biggest impact on sales of its Oscar Meyer hotdogs.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

APRIL 15, 2015

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. 40% of #B2B buyers most frequently share blog posts Click To Tweet.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

APRIL 24, 2013

I also happen to be a strong believer that CEOs should support the company’s sales efforts and the company’s marketing efforts and the company’s manufacturing efforts and finance efforts, etc. Naturally, the critics will proclaim “but wait, the CEO should be the voice of the company”.

Social Media 100

Social Media Media Paid Search Agency Social Marketing 100

Crimson Marketing

AUGUST 17, 2015

Not so, for David Rowe, CMO of enterprise software support company Rimini Street, an unlikely marketer who found his way over to “the good side” by accident, after an early career as an engineer and technologist. David shares the systems that the “tip of the spear” uses at Rimini Street.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

JANUARY 15, 2015

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 17, 2015

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). Lead purchasing and advertising are popular methods to build a corporate marketing funnel.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

JULY 21, 2015

So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? You need to create a reputation and a track record of shipping and getting stuff done because once you have that (you) can push back to (the) Head of Sales and say, ‘Hey, can you wait the sprint?’

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Crimson Marketing

JUNE 4, 2013

Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. It’s imperative to develop a new marketing and channel strategy as well. .

Verticals 100

Verticals Advertising Agencies Landing Pages Advertising Channels 100

Crimson Marketing

DECEMBER 9, 2014

As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results. Manny Kostas is the CMO of Symantec Corporation.

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Crimson Marketing

JANUARY 14, 2014

How Will It Impact Marketing, Sales and Customer Service? B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

JUNE 23, 2015

While this creates challenges for marketers who once had the stage to themselves, it also creates unique opportunities, says Jackie Yeaney, Executive Vice President of Strategy and Marketing for open source software company Red Hat. “If Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

OCTOBER 21, 2014

Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Is it links, sales, brand awareness, leads or engagement? Your owned media is everything including your company blog, business website, social profiles and email lists. Find your audience.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

SEPTEMBER 30, 2014

David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks. David discusses how to gauge content quality and how to devise a marketing system that brings observers into the sales funnel.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

SEPTEMBER 4, 2014

Explicit Wisdom: Implicit data — such as that gathered from credit card usage or sales trends — is also often a lagging indicator. Bennett Porter is the Vice President of Marketing Communications at SurveyMonkey , the world’s largest survey company helping customers collect over two million online survey responses every day.

Marketing Management 100

Marketing Management Comparison Customer Surveys Paid Search Agency 100

Crimson Marketing

NOVEMBER 18, 2013

Calls to action help your buyers move through the sales funnel. “Remember that each sale will be the result of many much smaller conversions throughout the buying process.” What works for one company, product offering, etc may not work for another. Focus on conversions. Institutionalize your content strategy.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JULY 31, 2014

.” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. By 2016, the web will influence more than half of all retail transactions, representing a potential sales opportunity of almost $2 trillion.”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

DECEMBER 12, 2014

With email marketing you can address buyers by name and use internal marketing intelligence to deliver more customized messages based on where your buyers are in the sales funnel or even where they are located. A customer can see an offer in an email and within one or two clicks can be making a purchase on a company’s website.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

APRIL 23, 2015

Buyer data helps keep personas up-to-date as industry standards and company strategies change: The million-dollar question for many B2B marketers is, ‘when was the last time you updated your buyer personas?’ We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

AUGUST 12, 2013

The step-by-step blueprint teaches you how to: Integrate sales and marketing for the joint effort. Choose the reps for the pilot. Choose the area of focus for the pilot. Establish the program management office. Train the reps. Choose metrics. Click here to download your copy now ).

CMO 100

CMO Marketing Mix Training ROI 100

Crimson Marketing

APRIL 4, 2013

Getting in front of the right company makes for successful B2B marketing. Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. Branding isn’t as important in B2B as it is in B2C. All B2B targeting is all created equally.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100