Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Marketing reports in our business insights tool. Google Analytics.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

chiefmartech

APRIL 4, 2019

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. A few observations that I’ll call out here — more are included in the downloadable report. of marketing ops and tech survey participants have been promoted within the past two years. (It’s

Marketing Report 81

Marketing Report Customer Surveys Marketing Management Analysis 81

KoMarketing Associates

AUGUST 25, 2020

DemandGen recently conducted the “2020 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of B2B marketers (40%) believe their company “needs improvement” when it comes to its ability to measure and analyze marketing performance and impact.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

Martech

JUNE 13, 2022

Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. This is in line with what other global surveys report.

Paid Search Agency 106

Paid Search Agency Companies Transparency Trust Marketing 106

KoMarketing Associates

DECEMBER 11, 2019

Merkle recently published its “Digital Marketing Report” for Q3 2019, and statistics showed that the average share of visits to company sites produced by social media remained steady between Q2 and Q3 of this year at 4%. Instagram grew 22% year-over-year, marking a decrease from 56% just one quarter ago.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. With growing regulation and disclosure requirements, effective ESG reporting has become a critical element of an organization’s core business activities. Build your ESG strategy.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. The need for unified customer data has now been so widely understood for so long that we just naturally assume that more companies will have developed it. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Martech

JUNE 17, 2022

The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as social feedback and reviews and ratings all in one platform. Unlike survey results, for example, review feedback takes the form of unstructured data. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Work Management 77

Work Management Marketing Management Paid Search Agency Companies 77

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. Automation boosts forecast satisfaction.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

B2B Marketing Directions

JANUARY 29, 2022

In this article, we'll explore how to determine whether purpose marketing is right for your company, and how to decide whether your company is ready to launch an effective purpose marketing program. companies, released a new Statement on the Purpose of a Corporation. investors, according to a report by Morningstar.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Here are seven findings from the report worth highlighting.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Take, for instance, a manufacturing company implementing chatbots in its customer service channels. Reduced Human Touch : Business is conducted by people.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Salesforce Marketing Cloud

JANUARY 12, 2023

Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy. According to the survey, just 21% of these companies are planning a significant investment into engagement automation. Connect faster.

Paid Search Agency 98

Paid Search Agency Automation Companies Media 98

Martech

FEBRUARY 1, 2023

Deciding whether your company needs one calls for a comprehensive self-assessment of your organization’s needs, staff capabilities, management support and financial resources. Seventy-one percent of consumers expect companies to personalize their interactions, and 76% get frustrated when they don’t, McKinsey research finds.

CMS Development 90

CMS Development Digital Experience Platform Paid Search Agency Optimization 90

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% the previous year. CTO issues.

Digital Transformation 79

Digital Transformation Paid Search Agency Companies Multi-Channel 79

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.”

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

B2B Marketing Directions

AUGUST 9, 2020

In late February of this year, an article at the Harvard Business Review website made the provocative claim that the importance of chief marketing officers in larger companies had declined over the past two decades. Some of these companies never had a CMO, while others created the new position to replace the CMO role. companies, 65.6%

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. in the spring survey. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

Allocation 118

Allocation Marketing Budget Forecasting Lead Scoring 118

B2B Marketing Directions

JULY 11, 2021

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. One report is by the Content Marketing Institute ("CMI"), and the second is by Altimeter.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Effectiveness 52

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Martech

APRIL 12, 2024

Dig deeper: Does your company need a CDP? Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Treasure Data Treasure Data is focused on the enterprise – Global 2000/Fortune 500 companies. billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

SmartBug Media

SEPTEMBER 15, 2021

In simple terms, “share of wallet” is a metric that reflects the percentage or amount that a customer chooses to give to your company as opposed to a competitor. Imagine your company, Bananas Co., Continue the conversation with surveys, chatbots, and social listening. What Is Wallet Share? Go bananas for oranges.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Martech

DECEMBER 6, 2023

This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Adalytics claims. Get MarTech!

Opt-out 113

Opt-out Advertising Agencies Advertisements Advertising 113

Convince & Convert

DECEMBER 6, 2023

These companies get back to their customers through the comment section or direct message (DM). 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Salesforce Marketing Cloud

JULY 27, 2023

With advertising revenue in flux, it’s clear that diversifying your revenue is the key to sustainable growth for media companies today. Our latest Trends in Media report points out that 39% of media companies expect advertising spend to continue going down over the next 18 months. One avenue worth exploring?

Marketing AI 52

Marketing AI Paid Search Agency Companies Media 52

Seismic

APRIL 16, 2024

With the ability to leverage data and insights, provide continuous learning and coaching , and streamline communication, enablement is a top priority for companies in 2024 and beyond. If you’re ready to dive into the full report, you can download it here. Who uses enablement tools? Another 93% say it makes them more productive.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Martech

FEBRUARY 6, 2024

consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Three-quarters of U.S. The more effective text marketing gets, the worse it is for them. Get MarTech!

SMS 117

SMS Purchase Planning Mobile Marketing 117