The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. In general, most respondents (54%) admitted that they had stopped doing business with a company as a result of a poorly personalized experience.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Although omnichannel marketing has demonstrated many benefits, previous research suggests that not all B2B marketers have adopted this type of strategy just yet.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. About 25% said their company has been “very successful,” while 4% stated that it has been “extremely successful.”. Achieving Key Goals through Content Marketing.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. Even though marketers are using a combination of CRM and multichannel CEP, there lies an opportunity to deep dive into customer insights,” wrote the authors of the report.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research. ” Hmm. ” This may not be wise.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

KoMarketing Associates

JUNE 18, 2020

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Convenience is a common theme for B2B expectations.”. Creating a More ‘Customer-Centric’ Marketing Approach.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. The Difficulty of Accessing Valuable Marketing Data. Furthermore, 35% admitted that their data accuracy/quality is “extremely/very difficult.”. “To

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

JANUARY 11, 2022

Marketing technology (martech) and data have long been intertwined, but new research suggests that B2B marketers are still facing numerous challenges when it comes to leveraging both of these assets. However, only 39% reported having data completeness. This allows them to utilize data for deeper insights and more accurate reporting.

Account Based Marketing 237

Account Based Marketing ABM B2B Sales Statistics 237

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. Automation boosts forecast satisfaction.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

KoMarketing Associates

JUNE 29, 2021

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back. Previous research indicates that tech marketers, in particular, are excelling in content marketing as a result of having a strategy in place.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. About 50% claimed that they are “much less likely” to do business with a company that openly shares their personal data.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Social Media Marketing and Facebook Familiarity. posts per week on Facebook.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. In terms of specific social media websites, visits to company sites driven by Facebook grew 23% year-over-year, while visits via Pinterest increased 24%.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Enough with the negativity and cliches. What have you learned in the last year?

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. Furthermore, most respondents (50%) said that their organization has made personalization a company-wide strategic initiative.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. In fact, research and development budgets are 7.2% larger, on average, than marketing budgets at most companies. of the overall budget.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

MAY 3, 2023

However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. Marketers Hope to See Improvements in Data Quality Marketers’ confidence in the data that their company collects has wavered as of late, according to previous research.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. A well-developed story for your company communicates your organization’s purpose and articulates your value proposition and your competitive advantage. Why your company exists . So, start with why: .

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. .” Download both of these reports from SWZD to get all the details.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Along with tech industry analyst firm IDC, TrustRadius looked at how tech companies are adapting to the current environment: how they are changing spending plans, business processes, and priorities for the rest of 2020. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Google organic search visits to company websites continue to increase in general, according to the report.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Updated data reported here more recently show a similar shift. Second, per the LeadMD research, buyers don’t expect you to stop marketing. Conditions Are Changing Quickly. Nicely done.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). Just 26% of respondents measuring KPIs reported lower KPIs during 2020.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

SEPTEMBER 3, 2020

Social media marketers know the importance of utilizing all of the functionalities of Instagram, and new research suggests that Instagram Stories, in particular, are becoming more impactful. Instagram usage has been slowly but steadily rising among marketers, and previous research suggests that Inc. Last year, 52% of Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 93

Analysis Marketing AI Examples SWOT 93

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. However, most respondents (37%) cited “insufficient experience” as the reason why their company is not using ABM to its maximum effectiveness.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214