Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. Should content generate leads or relationships? But what does a relationship model look like?

5 Strategies to Build Customer Relationships Through Content


What exactly a company provides and its details are mainly delivered through content. Are you having trouble building a trustworthy relationship with your audience? This attraction may lead to building a strong trustworthy relationship with your target audience.

Trending Sources

60% of CMOs Value Brand Experience For Creating Ongoing Relationships

Modern Marketing

The experts at the company polled 1,000 professionals in B2B and B2C marketing across North America, Western Europe, and Asia. 59% of the Chief Marketing Officers surveyed value brand experience for creating ongoing relationships.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

More specifically, I want to focus on the relationship between SEO and Slideshare. Slideshare provides a simple and effective off-page SEO platform that companies within any industry can utilize. Despite my young(ish) age, I absolutely love older music.

A sales pitch isn’t a relationship


The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. That isn’t a relationship, it’s a mugging, and PowerPoint is their blunt weapon.

What Is CRM (Customer Relationship Management) Software?


CRM stands for 'customer relationship management.' CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. That's why we'd recommend a CRM, even for small companies.

The Future of Buyer Relationships

Tony Zambito

  By the end of this decade, what buyer and seller relationships might look like will be anyone’s guess at the moment.  As covered extensively over the last few months, the buying experience is becoming a predominant factor in the buyer’s relationship

How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever.

Marketing Is NOT About Relationships

Digital B2B Marketing

Develop a relationship. Relationships take time. You talk about relationships as a marketer. However, you don’t really mean a relationship. There are far too many people for marketing to develop meaningful relationships. Don’t propose on the first date.

Data is the Key to More Engaging Relationships with Your Customers

Modern Marketing

Consumers have neither the time nor the energy to absorb every message that companies deliver to them each day. Delivering this level of engagement to your buyers opens the door to meaningful, engaging relationships.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. Why It’s Noteworthy: Hootsuite’s Instagram exposes their followers to the company culture and core values.

Marketing’s Uneasy Relationship Between Research and Creativity


In 2004, Quiznos was bold enough to launch a campaign about spongmonkeys, inspired by a random video someone from the company’s ad firm received in an email. The post Marketing’s Uneasy Relationship Between Research and Creativity appeared first on The Content Strategist.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive b2b

We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang , Principal Analyst and CEO at Constellation Research , an advisory and research firm.

5 Ways to Build Lasting Client Relationships

Hinge Marketing

Client relationships, like any relationship, take time to build. One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. And to provide a great level of service, you must have great client relationships.

Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]

Crimson Marketing

“How is your relationship with Sales?” That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. This builds the relationships required to turn customers into repeat buyers and brand advocates.

5 Essential Ingredients of B2B Relationship Marketing


Sure I’ll go along with the occasional candlelit dinners, roses, chocolates and wine, but what I much prefer is the everyday experience of a relationship that is warm and comfortable. Infuse Your B2B Relationships with These 5 Key Ingredients…Watch the Love Grow! Love is in the air.

4 Lessons From Harley Davidson on Creating Tattoo Worthy Relationships

Modern Marketing

As a specialist in corporate positioning and media relations, he was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Relationships are emotion based, so keep the product specs out of the equation.

5 Reasons companies are bringing their marketing in house

grow - Practical Marketing Solutions

Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.

22 Companies With Really Catchy Slogans & Brand Taglines


So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. Companies have slogans for the same reason they have logos: advertising. 22 Companies With Really Catchy Slogans & Taglines.

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

Through natural laws of inertia, companies can become insular because of data. An over-reliance on data and even in recent developments related to machine learning and artificial intelligence can cause companies to miss the all-important social context. Illustration by Aneeque Ahmed.

The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships


This makes building positive relationships with the people you work with a priority -- or in some cases, a means of survival. This can translate to verbal recognition in a company meeting or something as simple as a thoughtful email.

12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

Relationship marketing. ” In Mark Schaefer’s book, Social Media Explained , he asks companies to ask a critical question: What does our company do that NO ONE ELSE does? Relationship marketing. By Brooke Ballard, {gow} Contributing Columnist.

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier


Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both and a new iPhone app.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging?

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Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Brian is an old friend of mine, CEO of In Touch, which is a MECLABS company and an author of the industry defining book, Lead Generation for the Complex Sale , which I think you started writing probably 10 years ago, is that right Brian? But there are wolves in our own companies and many places.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

And, while some growth has happened for your company, you might be feeling like you’ve hit a plateau and could use some new marketing strategies that will stimulate further business.

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How To Get Out of a ‘Relationship Rut’ With Your Customers

Modern Marketing

Around the time we got married, I remember all of the words of wisdom (wanted or unwanted) imparted on us about what makes a great marriage and relationship. Modern Marketing is in the Relationship Business. I think that’s likely true for most companies.

10 Tactics Marketers Can Take to Improve Their Relationship with Sales


Marketers and salespeople are the most critical links to a company’s customers. Your relationship with sales isn’t just about a simple lead hand-off—it’s the foundation of your company’s revenue growth.

The Relationship between Social Influence and Customer Experience


Everybody wants thousands of raving fans singing their praises on social channels, but few are willing to do the real work that advocacy (and influence) requires—relationship building. It’s relationships that matter most, and those take some work.

Marketers Will Define Company Strategy

Modern B2B Marketing

This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. In our survey, when asked if marketing would shape company strategies over the next three to five years, roughly 80% of respondents agreed or strongly agreed that it would.

5 Common Marketing Challenges Agencies (and Companies) Face


Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another.

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

Tweet The quality of your database represents the quality of your customer and prospect relationships. And, at worst, you’ll be labeled a spammer if you: Use the wrong name in the salutation or send to someone who has left the company. Company name and company address. Contact phone number and company phone number. For instance, if job title is most important, then give it a higher weight than company address. Company name and address: 3.

How Your SMB Company Can Adopt ABM Tactics


We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company.

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How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

Companies well-versed in social media marketing have taken all these steps to grow and establish their brand’s online presence, but are they doing enough to protect it? This is especially important after an employee who had access leaves the company.

My Love/Hate Relationship with B2B Events


I have a love/hate relationship with marketing events, a fair share of which I attend each year. Great, more unwanted email from a company who thinks an increase in badge scans somehow equals success. Rep: Hi Carlos, this is Tom (name changed) from ABC Company (name withheld to avoid embarrassment). Your company was a sponsor so perhaps you got an attendee list with my name on it. I have a confession to make.

Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Salesforce – customer relationship management.

How To Build Sustainable Relationships With Your Advocates

Modern Marketing

People become advocates because they’re hardwired to connect with others and build relationships through unsolicited support. You risk scaring away the object of your affection before your relationship goes anywhere.

Company Culture and Teamwork Trump Systems

HG Data

The one constant in this ever-changing, hectic, and often disconnected workplace, is that face-to-face company meetings are still necessary to make a team function and thrive. Last week HG Data had an onsite, three-day sales and marketing company meeting in Santa Barbara. The point is, coming together as a company needs to happen for employees to feel inspired and connected to do the hard work of growing the business. Relationships are built on trust.

How to Work With a Developer: 6 Tips for Improving Your Relationship


Either way, you're growing your company and that's exciting. To set both yourself and your developers up for success, we've outlined six tips for building a more productive working relationship. Rethinking Your Relationship. You did it. You just hired your first developer.