The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Here’s how you can put it to use for your new company. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Keep the focus on your customers and their needs, not your company.

Going Small: A Marketers Journey from Large Companies to the Startup World


For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. But, over the past 8 years, I’ve been lucky to stumble into more entrepreneurial-type positions within these large companies.

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10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Startups face an interesting dilemma when it comes to public relations tactics. On the flip side, the Davids of the business world -- entrepreneurial startups with tight budgets and no name recognition -- struggle to compete for media attention, and often fall through the cracks.

Five Actionable Tips for Growing a Successful Startup Business on a Budget


Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies. Guest post by Bill Acholla.

OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. What is the Startup Games ? Team Captain and People Operations Manager, Meg White, explains why OutboundEngine participates in Startup Games, “First, it’s for charity!

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Why PR Is Important for Startup Success.

What Can a Outsource CMO Do for Your Startup Company?

B2B Marketing Traction

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. What can an Outsource Chief Marketing Officer (CMO) do for your startup?

8 Lead Generation Ideas for Startups


Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Make your company visible on social media.

Lead Liaison Launches Program to Help Startups

Lead Liaison

Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to provide more value to their portfolio of companies. “We

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. How do you get your startup to stand out in this news rush? Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB. How Can You Use Growth Hacking in Your Startup PR Strategy?

8 Lead Generation Ideas for Startups


Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Make your company visible on social media.

6 SaaS Companies With Stellar Product-Market Fit and Serious Growth

Golden Spiral

Mark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”. Branding/Positioning

Does your startup really need a CMO?

Marketing Envy

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Hiring the right people for your startup is necessary to bring your dream to life. Some common reasons startups feel the need to hire a CMO: To attract your first round of clients/users. Your startup is an adolescent now. Phase 4: Tech Company.

10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. This cultural trait is creating some of the most exciting tech companies that are on our ‘must watch’ list for 2018: 1.

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara. Visit The Tech Tribune website to see the complete top ten list of tech startups. Company Culture

CMOs Can Still Add Value to a Startup without Obliterating the Budget

Modern Marketing

That’s an expense that very few startups can afford. For startups, if something can go wrong, it will. They will take the salary hit for a quality CMO while your startup gains access to an experienced marketing team often resulting in a win-win.

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

The road that startups travel is often long and treacherous -- the successes brief, the periods of frustration seemingly endless. Then don’t let your startup PR fall through the cracks. Small business PR can make the difference between a company that fizzles and one that sizzles.

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What a Fearless Marketer Looks Like in a Scaling Startup


It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. Fearless Marketer, Startup Edition. Like most things in a startup, every plan, every approach, every decision is heavily scrutinized.

How Do Fintech Companies Build Brand Awareness Featuring Jason Beck

Golden Spiral

According to Jason Beck, fintech companies have, “become over-reliant upon analytics.” He believes the tools are necessary, but fintech — and all B2B companies for that matter, can become so myopic looking to measure brand awareness (e.g., What about your company?

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SaaS marketing is fierce.

Lead Generation for Startups: An Actionable Guide


With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate.

choozlechat: Scaling company culture with Emma Bindbeutel


Kate Marshall, Marketing & Communications Manager, Choozle: Culture building is huge right now, and lots of companies have competitive offerings. I’m proud that we can offer this experience to all Choozlers and candidates interested in working for our company.

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold


Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Unicorn startups tend to move quickly.

What Startups Get Wrong About Their Marketing

Marketing 261

This is a common story in the startup world. While many tech companies are built on great products and software solutions, the people behind those solutions don’t always know how to properly market their company to their target audience. Startup Marketing

Top 20 B2B Startup Marketing Influencers in 2019

A Better Jones

If you’re trying to conjure up any B2B startup marketing influencers who are worth following,’re gonna have quite a bit more trouble. If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed.

DiscoverOrg’s Tech Transformation: How a Data Company Became a Tech Company


When DiscoverOrg started out in 2007, it was a data company. But at some point a few years out, as our database and features continued to grow – we realized that it was a technology company, too. That’s a very hard change for a company to navigate. We are a data company.

Applying Sales & Marketing Startup Experience to Enterprise


Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business.

Here’s what to know about hiring at a startup


Ihave never worked at a startup prior to Contify and last six months in my current role have been focused on building/reshaping teams and capabilities. While this holds true for large organizations as well, they are better positioned to absorb the negative impact of hiring mistakes.

Q&A: Carbonite CEO On Launching Your Next Startup

Modern Marketing

Launching a successful startup is one thing. I decided to ask David Friend, CEO of online backup company Carbonite. David has successfully launched six startups to date. He co-founded five previous companies: Sonexis, FaxNet, Pilot Software, Computer Pictures Corporation and ARP Instruments. Most companies are built around a product. Most companies when they launch a product they spend money on market research. by Jesse Noyes | Tweet this.

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

How does a company raise more than $30 million on Kickstarter, get product to market and board up its doors—all in less than five years? And how does a company with a billion-dollar valuation and hundreds of millions in VC funds find itself on the ropes and fighting for life? But whether these are the harbingers of trouble ahead, there are start-up best practices you can adopt to help put your company on a stronger trajectory in 2017.

How to Create a Blogging Strategy for a SaaS Startup

SmartBug Media

Is your SaaS startup looking to drive more traffic to its website? If so, marketing should play a significant role in your product-first SaaS company. In October of 2017, only 11 percent of SaaS companies were investing in content marketing. For example, if you offer employee review software, consider terms related to the following: employee engagement, performance reviews, HR employee engagement software solution, employee survey software for startups, and more.

6 AI Startups We're Keeping an Eye On


And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding. 6 Artificial Intelligence Startups to Watch. What the Company Does. What the Company Does. What the Company Does. What the Company Does.

The Ultimate Guide to Company Culture


Nowadays, we hear about a company's culture a lot -- including perks like free beer, ping-pong tables, and fitness classes at the office. Company culture is a critical factor for acquiring and retaining top talent. Additionally, a good company culture can help your business succeed.

HG Insights Wins the 2019 Comparably Award for Best CEOs

HG Data

HG Insight’s CEO, Elizabeth Cholawsky, ranked in the top 50 for Small/Mid-Size companies in the U.S. Cholawsky, being one of only four females to make the top 50 CEOs, stood out for her dedication to growth, diversity of thought, and a supportive company culture.

HG Insights Featured in 2019 Best Places to Work List for Central Coast

HG Data

The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties. This list is based on PCBT’s analysis of an extensive survey it sends out to companies in the area.

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30 Top Startup Marketing Tools to Build and Scale Your Business


What are the best startup marketing tools to help a company grow from a handful of customers to 100, 1,000, or 10,000 paying customers (or more)? Below, we’ve compiled a list of the best tools we could find to help you grow your startup. Lead Generation Tools for Startups 1.

A Startup’s Guide to Planning and Closing its First, Major Round of Funding

HG Data

That completes my 4 th fundraise in the last 5 years and nearly $50 million into my company’s bank accounts to fuel growth. Let me set your expectations: Bean Counters Need Not Apply: Startup financial leaders are as much operators and storytellers as they are accountants. Focus on Organizing the Chaos: Even the best-run startups operate in the oxymoronic state of disorganized organization. Your company’s name is more prominent.