The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Here’s how you can put it to use for your new company. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Keep the focus on your customers and their needs, not your company.

Going Small: A Marketers Journey from Large Companies to the Startup World


For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. But, over the past 8 years, I’ve been lucky to stumble into more entrepreneurial-type positions within these large companies. That was the position I was in at PGi.

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Why PR Is Important for Startup Success.

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Not only does this move create way more engagement and more conversions , but it also positions each of those employees as thought leaders in their respective fields.

HG Insights Ranks #3 in the 2020 List for Top Tech Startups in Santa Barbara

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number three ranking in its list of the Top Ten Technology Startups in Santa Barbara. Companies were evaluated on a number of different criteria, including: revenue potential leadership team brand/product traction competitive landscape. Visit The Tech Tribune website to see the complete 2020 list for Best Tech Startups in Santa Barbara. Check out the open positions on our Careers page.

Five Actionable Tips for Growing a Successful Startup Business on a Budget


Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies. You can learn a great deal and avoid some potentially costly missteps by studying the experiences of modern startups, such as in the founders and entrepreneurs interview series here or the example of Tim Chen.

Scott Smyth – Growing Sales from Basement Startup to SaaS Juggernaut

HG Data

In this episode of the podcast, Scott discusses how his sales go-to-market (GTM) strategy transformed his start-up, Pivotal IQ ( acquired by HG Insights in 2018 ), from a basement startup to a SaaS juggernaut. Tune in to the podcast and learn how Scott: Used his sales expertise to start his own award-winning SaaS company. Uses positive feedback loops to scale sales activities. Industry Leaders Tech Startup #gotomarket #sales #teamalignment

OutboundEngine Places 2nd Overall at Startup Games 2019

Outbound Engine

This year, OutboundEngine took home 3 gold medals and won 2nd place overall at the eighth annual Startup Games. What is the Startup Games ? 18 local startups with less than 250 employees compete against one another in a series of events, such as dodgeball and trivia, to win the most grant money for their non-profit partner. Team Captain and People Operations Manager, Meg White, explains why OutboundEngine participates in Startup Games, “First, it’s for charity!

Lead Liaison Launches Program to Help Startups

Lead Liaison

Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to provide more value to their portfolio of companies. “We

Does your startup really need a CMO?

Marketing Envy

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Hiring the right people for your startup is necessary to bring your dream to life. Some common reasons startups feel the need to hire a CMO: To attract your first round of clients/users. Your startup is an adolescent now. Phase 4: Tech Company.

Why It’s Better to Work for a Startup

Altitude Branding

Startups have become all the rage in the tech world. Still, across almost every business sector, you can find new, up and coming startup companies shaking up their industries. Startup culture is trendy, but if you peel back the outer layers, you’ll find that startups are fundamentally changing the way people work. Here are some ways working for a startup can change your work life for the better. Employees at a younger company often wear many hats.

10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. This cultural trait is creating some of the most exciting tech companies that are on our ‘must watch’ list for 2018: 1.

CMOs Can Still Add Value to a Startup without Obliterating the Budget

Modern Marketing

That’s an expense that very few startups can afford. As someone that works closely with entrepreneurs and startups every day, I highly recommend that you avoid spending more than $30,000 - $50,000 per year on any one individual, at least until your startup has some serious market traction. For startups, if something can go wrong, it will. It all comes down to the best fit for your startup.

7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup. Startup PR Strategies to Help Your Next Press interview. Journalists are not there to promote your company. Click here to learn about how being a good person can get your startup press coverage.).

What Can a Outsource CMO Do for Your Startup Company?

B2B Marketing Traction

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee. What can an Outsource Chief Marketing Officer (CMO) do for your startup? Outsource or Interim CMOs can come into the marketing startup process at any point.

8 Lead Generation Ideas for Startups


Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Generating leads is a trial-and-error process for companies starting out, and a premium needs to be placed on market visibility. Here are some lead generation ideas that can help make life a little easier for your startup: 1.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. How do you get your startup to stand out in this news rush? Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB. Such tactics quickly grew these companies to the status of renowned household names. For this reason, some B2B companies hesitate to use it, questioning whether it would be a good fit for their industries. How Can You Use Growth Hacking in Your Startup PR Strategy?

8 Lead Generation Ideas for Startups


Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Generating leads is a trial-and-error process for companies starting out, and a premium needs to be placed on market visibility. Here are some lead generation ideas that can help make life a little easier for your startup: 1.

Q&A: Carbonite CEO On Launching Your Next Startup

Modern Marketing

Launching a successful startup is one thing. I decided to ask David Friend, CEO of online backup company Carbonite. David has successfully launched six startups to date. He co-founded five previous companies: Sonexis, FaxNet, Pilot Software, Computer Pictures Corporation and ARP Instruments. Most companies are built around a product. Most companies when they launch a product they spend money on market research. by Jesse Noyes | Tweet this.

6 SaaS Companies With Stellar Product-Market Fit and Serious Growth

Golden Spiral

Mark Andreessen once wrote, “The only thing that matters is product/market fit… Whenever you see a successful startup, you see one that has reached product market fit.”. Branding/Positioning

Switching From Service Company To SaaS Company

Whale Pages

As far as our biggest hurdles, one was definitely making the jump from being a services company to a product-based business. I ran an IT consulting company with my co-founder. What makes SearchTap unique, and how do you convince companies to choose your solution over others?

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

The road that startups travel is often long and treacherous -- the successes brief, the periods of frustration seemingly endless. Then don’t let your startup PR fall through the cracks. Small business PR can make the difference between a company that fizzles and one that sizzles. Generate Your Own Startup PR. Too many startups in my experience think a great idea can sell itself. A one-on-one relationship with a journalist can open the door for your startup PR.

PR 168

HG Insights Ranks #2 on The Tech Tribunes Top Ten List of Santa Barbara Startups

HG Data

We’re honored that The Tech Tribune recently honored HG Insights with a number two ranking on its top ten technology startups list for Santa Barbara. Companies were evaluated on a number of different criteria, including: revenue potential leadership team brand/product traction competitive landscape. Visit The Tech Tribune website to see the complete top ten list of tech startups. Company Culture

SheScales Announces First Partnership With Home Health DTC Startup Carewell

R2C Group

Carewell is a family-run company with a mission to improve the lives of caregivers and their families by providing trusted home health products, dependable service, and expert guidance. The founders realized caregivers and seniors needed a trusted company that they could turn to for information, products, fast and reliable service. They really understand the healthcare marketing space and our unique positioning in an emerging marketplace.”.

Here’s what to know about hiring at a startup


Ihave never worked at a startup prior to Contify and last six months in my current role have been focused on building/reshaping teams and capabilities. While this holds true for large organizations as well, they are better positioned to absorb the negative impact of hiring mistakes.

What a Fearless Marketer Looks Like in a Scaling Startup


It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. Fearless Marketer, Startup Edition. More importantly, a fearless marketer in an enterprise has different challenges and experiences than their counterparts in a small company, especially a startup. Like most things in a startup, every plan, every approach, every decision is heavily scrutinized. The Startup Marketer Hustle.

Applying Sales & Marketing Startup Experience to Enterprise


Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business.

Top 20 B2B Startup Marketing Influencers in 2019

A Better Jones

If you’re trying to conjure up any B2B startup marketing influencers who are worth following,’re gonna have quite a bit more trouble. The following are our favorite sales and marketing professionals who are effective influencers in the B2B startup community , listed in no particular order. If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed.

4 Ways Startups Can Use Search Intent to Improve their SEO Game


This also means that you need to optimize your content and your online presence as a whole in order to boost SEO and position your brand higher in all the relevant search results. The modern customer will research a brand before deciding to make a purchase, of course, but it’s also important to note that they will do the same when they are looking for local companies, and even brick-and-mortar businesses in their local area.

How to Create a Blogging Strategy for a SaaS Startup

SmartBug Media

Is your SaaS startup looking to drive more traffic to its website? If so, marketing should play a significant role in your product-first SaaS company. In October of 2017, only 11 percent of SaaS companies were investing in content marketing. For example, if you offer employee review software, consider terms related to the following: employee engagement, performance reviews, HR employee engagement software solution, employee survey software for startups, and more.

A 12 Step New Year’s Resolution Plan for Startups in 2017

HG Data

How does a company raise more than $30 million on Kickstarter, get product to market and board up its doors—all in less than five years? And how does a company with a billion-dollar valuation and hundreds of millions in VC funds find itself on the ropes and fighting for life? But whether these are the harbingers of trouble ahead, there are start-up best practices you can adopt to help put your company on a stronger trajectory in 2017.

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Adapt them to your company, your audience, and your resources. SEO is, of course, free (at least in terms of money), so it has appeal for startups trying to squeeze every dollar. And SaaS companies can use referrals just as effectively as any other business – if not more.

What Startups Get Wrong About Their Marketing

Marketing 261

This is a common story in the startup world. While many tech companies are built on great products and software solutions, the people behind those solutions don’t always know how to properly market their company to their target audience. He thought it was important to first staff his company with engineers, then product experts. It was one of the biggest mistakes he made in the early days of his company. Launching a company is a lot of work (duh!).

Lead Generation for Startups: An Actionable Guide


With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. Generating leads is essential for any business to succeed, but for startups it can be an especially difficult challenge. A brand new startup is a blank slate. Starting a business is hard work.

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold


Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Many of today’s unicorn companies are younger, more diverse, and experiencing faster growth than the startups of yesterday. Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

choozlechat: Scaling company culture with Emma Bindbeutel


Kate Marshall, Marketing & Communications Manager, Choozle: Culture building is huge right now, and lots of companies have competitive offerings. I’m proud that we can offer this experience to all Choozlers and candidates interested in working for our company. We make sure we keep employee happiness top of mind with bi-annual pulse checks, and we make it a priority to always educate our team on how our company is growing.

Marketing’s missing mission: Elevating & supporting mid-market companies


30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses. Marketing automation is the powerhouse of business today and companies can’t afford to ignore it. But what about mid-sized or mid-market companies?