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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. We can look at the statistics to see that it’s a proven way to build relationships and trust. Grant Klein, another Oktopost Customer Success Manager, says: “I bring this up on all of my advocate training calls – they are the ones humanizing the brand and putting the face behind the company.”

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6 social media marketers on the future of social messaging

Sprout Social

According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. When you can interact with a brand via apps like Twitter, you feel like they are a real person and that you have a real relationship. A case for accessibility and inclusion.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” Writers often deliberately choose a company or personality they want to include in a story. Unfortunately, this is not a solid assumption.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

P2P 89
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Achieving customer experience excellence at seven critical life cycle points

ERDM

The answer: understand the individual and what they want at every stage of their relationship with your business. At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

The answer: understand the individual and what they want at every stage of their relationship with your business. At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. In short, now is the time to shift to person-to-person (P2P) marketing.