Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. However, doing that means YouTube embeds a cookie on the site.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

Anyword

NOVEMBER 29, 2021

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. Descriptions .

Copywriting 98

Copywriting Youtube Tips Allocation 98

Marketing Insider Group

MARCH 10, 2021

Now, websites can optimize their websites for over a dozen SERP features in ways that can increase their visibility in the SERPs. It’s recommended to optimize the following factors with image content: Descriptive alt text. Optimized image size. For most videos, especially YouTube, Google will display a thumbnail.

SERP 274

SERP Paid Search Agency Features Companies 274

Stevens & Tate

JUNE 27, 2023

It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore.

Youtube 59

Youtube Marketing & Strategy Click Rate High Quality Lead 59

Hubspot

JUNE 8, 2021

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025 ? Now, all that being said, you might be wondering, "How do I grow my YouTube channel so I can drive more traffic to my website and revenue to my business?". Let's get started. Think about it.

Youtube 99

Youtube Advertising Channels Keywords Education 99

Sprout Social

NOVEMBER 12, 2020

This is why adding subtitles to videos is such an important step when publishing your content on YouTube. Keep reading to understand why you should incorporate this into your YouTube strategy and how to add subtitles to a video. Why are YouTube subtitles important. How to add YouTube subtitles to your video.

Youtube 140

Youtube Video Marketing Budget Programs Keywords 140

Sprout Social

DECEMBER 8, 2022

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. What is a YouTube playlist?

Youtube 92

Youtube Curation Click Rate Video Marketing 92

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 71

Youtube Features Social Media Ad Exchange 71

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Users on YouTube like to be educated and not sold to.".

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Why YouTube Ads? Why Zemanta? Why Sponsored Updates? Why Nativo?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Exo B2B

NOVEMBER 28, 2023

Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Yes , it’s content that drives Google’s search engine optimization.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Exploding Topics is one of the top choices for marketers with search engine optimization in mind. You’d surely appreciate any shortcuts you can find.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Convince & Convert

FEBRUARY 17, 2015

A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. YouTube has been known for being the home of cat videos, cover music, introverts in their bedrooms and the latest viral sensation—a very casual environment.

Youtube 167

Youtube Paid Search Agency Marketing & Strategy Video Marketing 167

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? YouTube live.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Content Marketing Institute

DECEMBER 4, 2019

If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

Youtube 108

Youtube SEO Video Marketing Tools 108

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0% from 2022 to 2026. million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Contently

JUNE 13, 2018

Just as paying to distribute mediocre content won’t help in the long run, posting poor content at the optimal times isn’t good for business. But does your company need a Pinterest, YouTube, and Reddit page? Yes, Gen Zers watch two hours of YouTube daily. Experimenting with the wrong sites.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Hubspot

APRIL 4, 2019

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. Craft content that’s worth subscribing to.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Google, Facebook, Youtube, Bing, LinkedIn). When optimizing your post-click strategy, your goal is to limit distractions and bring the user to the exact destination implied by your ad.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. Then, look for contacts within that company and follow them on LinkedIn.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Company culture or behind-the-scenes videos. Optimize Your Videos for Search. Interviews. Testimonials and case studies.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Metadata

JANUARY 31, 2024

Misstep #2: You build your events in siloes Try as you might, silos exist at your company, so it’s not unrealistic to say that your teams may be running events without any idea that other teams are hosting them, too. The companies with the most successful events, like HubSpot INBOUND, build them around a central theme.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

accelerate agency

AUGUST 15, 2021

However, getting to the top of search engines requires you to use Search Engine Optimization (SEO) on your content. What is a B2B SEO company? How do I choose a good company for SEO? What is a B2B SEO company? However, how exactly do you go about creating content and optimizing it? We’ll look at: .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Convince & Convert

AUGUST 3, 2017

You need to optimize your Facebook page to translate those efforts into actual clicks and conversions. Here are eight steps to walk you through the Facebook page optimization process. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.). A study of over 4.7K A brief list of your products.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Method and Metric

OCTOBER 2, 2019

Assuming your site is already optimized for search with Google, with some small simple changes, you can be a Bing & DDG superstar as well. By optimizing for multiple platforms, you will ensure your business reaches a larger audience and gains their trust, and will continue to rank well if Google changes its algorithm. a for Amazon.

Optimization 88

Optimization Wikipedia Amazon Domain 88