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Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience. Slack is a hybrid of instant messaging, social media, and Skype.

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The 16 Best Tools for Online Meetings and Video Calls

Webbiquity

The market is no longer just Zoom, Skype, and WebEx. Skype works on almost any device (including Xbox). You can link guests to their LinkedIn profiles for additional context. Like Lifesize (see above), the company also sells video conferencing hardware. Image credit: Chris Montgomery on Unsplash. Total reviews: 29,392.

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LinkedIn Tricks for Social Media Professionals

Convince & Convert

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Have a structure in place for updating your LinkedIn company page.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

However, they may be more active on LinkedIn and would be more likely to respond to a message on that platform. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). When it comes to social selling, broaden your horizons to think past LinkedIn, even for B2B. Get Your Employees More Involved.

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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

We connected with two content marketing company directors for a look at some of the unique attributes that keep their clients coming back to them. Find out what these qualities are, and how to identify them as you do your own content marketing company research. A stable of professional content creators. Measurability.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While you may have images of Skype in mind, video-based conferencing has become even more dynamic in recent years. He delivered equally stellar results for EMC, Aetna and West Corporation before becoming CEO of a technology company in need of innovation. Connect with Sean Gordon on LinkedIn. Sean founded vidREACH.io

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. It represents 19.4%