[Companies, LEADSExplorer] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID.
    [Companies, LEADSExplorer] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Are you investing enough in Sales Research? Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns.
    [Companies, LEADSExplorer] Best Random but Interesting Posts, Articles and Resources of 2009
    The top 24 facts for selling more in B2B by LEADSExplorer. A collection of two dozen observations, insights and pearls of wisdom for b2b sales success, such as “It is not the increased efforts for getting more contacts, but the effort of getting the best contacts that will increase your sales,&# and “Having a lot of contacts, telephone calls, email exchanges and meetings with potential customers is not the best approach.
    [Companies, LEADSExplorer] Best of 2008: Social Media Optimization, Part 5
    Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook. How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time?
    [Companies, LEADSExplorer] Demandbase: A New Twist In The Lead Management Automation Market
    Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication.
    [Companies, LEADSExplorer] Best of 2008: Social Media Optimization, Part 3
    Looking for ideas on how your company could expand its use of social media? Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Many people add their company website and/or blog. How can you make more efficient use of social media?
  • LEADSLOTH  |  SUNDAY, MARCH 22, 2009
    [Companies, LEADSExplorer] Abandon Your Marketing Automation System!?
    The company in question has used a comprehensive marketing automation system for about 2 years. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Smart or foolish?
    [Companies, LEADSExplorer] Getting More Out of Each Click with "Post-Click Marketing"
    While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website.