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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

More specifically, I want to focus on the relationship between SEO and Slideshare. Lead Generation. Lead capture is happening far beyond your site and designated landing pages. SlideShare empowers users to utilize their presentations for off-page lead generation.

Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Marketo – marketing automation platform. Lead Generation

How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

Companies well-versed in social media marketing have taken all these steps to grow and establish their brand’s online presence, but are they doing enough to protect it? This is especially important after an employee who had access leaves the company.

Marketers Will Define Company Strategy

Modern B2B Marketing

Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. From Participating to Leading.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

Social media strategy leaders: Lisa Marcyes

Biznology

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. Welcome, Lisa !

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Customer accomplishments as a result of the Vidyard-Marketo integration include: Altium.

SnapApp of the Week: DemandGen's Relationship Counselor

SnapApp

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. .

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Additionally, IBM is gearing up to become the world’s largest design company. 16 Proven Ways to Getting Better Leads Now.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture.

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Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing

Influitive b2b

In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable. Chandar says this will create a genuine, emotive connection that is key to building successful long-term customer relationships.

12 Questions You Need to Ask Before Hiring an SEO Company

Modern B2B Marketing

Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success. Hiring an SEO company or agency can be a daunting task. Make sure that the company can highlight specific places where the general approach will vary.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Modern B2B Marketing

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Nurture leads before passing them to sales.

Getting Started with Video for Lead Generation

Modern B2B Marketing

Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Prospects won’t give you their email addresses unless they trust that your company will give them valuable information—not spam. Add a Lead Generation Form. Lead Management b2b

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

However, in sum, they do reinforce some key facts, namely: • Most companies who employ marketing automation are realizing only a fraction of its potential because they tend to focus the technology on improving efficiency and addressing tactical needs. •

Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person.

Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Modern B2B Marketing

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Has your company been on one (or both) ends of this relationship?

The Definitive Guide To Lead Nurturing

Modern B2B Marketing

Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Today, lead nurturing has continued to advance.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. 94% of Marketing qualified leads will never close ( SiriusDecisions 2009).

How to Use Surveys for B2B Lead Generation

Modern B2B Marketing

While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. For example, let’s say you do demand gen for a tech company. Lead Management b2b

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.

7 Ways to Generate Leads on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. They expect companies to keep seamless track of their purchasing history, communication preferences, and desires… and they demand that companies use that information to create individual, personalized conversations.

How App Companies Can Increase Retention, Engagement and Customer Lifetime Value

Modern B2B Marketing

Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own. In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers.

Marketo IPO Underscores Growing Value of Marketing In The Enterprise

Marketing Action

We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Marketo’s story is an early chapter in a much larger saga that is just beginning to be written. It has become a present-day necessity for all marketers, regardless of industry or company size. There is less than 5% penetration of marketing automation systems across all companies.

6 Quick Tips to Improve Lead Database Quality

Modern B2B Marketing

Author: Ed King Let’s face it—your lead database is dirty and full of holes. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records.

4 Reasons to Attend Marketo’s Road to Success Virtual Event

Modern B2B Marketing

At Marketo, we really do think that all marketers – at big and small companies – are working hard to keep up with the latest and greatest trends in marketing. You never know where these new connections might lead!

6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect.

5 Mid-Funnel Lead Nurturing Mistakes

Modern B2B Marketing

Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. With that in mind, here are five of the most common mid-funnel lead nurturing mistakes: 1.

3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. The company recognized that if it worked backward from the beginning, it could develop O.info with conversion in mind using its extensive analytics suite.

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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Lead scoring models are: Based on assumptions.

Why Successful B2B Lead Generation Forms Are Like Blackjack Winners

The Forward Observer

In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Using lead generation forms is similar to playing blackjack. Of course, you can’t convert leads unless the website visitor fills out a form. b2b marketing lead generation

Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Modern B2B Marketing

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing. Choose the company you work for with care.

Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests.

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.